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07-05-2012, 09:08 AM   #1
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Odd price shifts

Chuck,

Can you comment on the odd price shifts we've seen on Pentax lenses? First they are up, then down, then up again, now back down. What are they going to stay at? If we were considering purchasing a lens, should we do it now? Are the prices going to stay at the current levels, or are they going to change up to crazy levels again?

07-06-2012, 10:14 AM   #2
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During April 2012, Pentax USA adopted unilateral pricing, which means they set not only the lowest advertized price; the set the lowest retail selling price as well. Authorized retailers are obliged to honor these prices. The result of not doing so is unpleasant.
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