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04-02-2013, 02:04 AM   #1
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Advertising in Professional Photographer

B&H Photo runs ads in Professional Photographer magazine, the official magazine of the Professional Photographers of America.

These ads of course feature various cameras and lenses.

For a long time, B&H ads in PP magazine only mentioned Pentax's second tier DSLR camera at the moment, never the top of the line one.

Lately, no Pentax DSLRs are mentioned at all, although Pentax lenses are listed in a small box. Space is instead used to advertise various mirrorless products from the likes of Sony and Panasonic and Olympus.

Is there some reason for this decision? Sales volume, or sharing an ad layout with other magazines, for example?

It just seems that the PPA crowd would be more interested in a Pentax DSLR than a Panasonic mirrorless.

Furthermore, for quite a long time now, the Pentax Limited 31, 43, and 77 primes have not been mentioned in the ads. These would seem to be the most interesting to the professional crowd.

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