Of course if you are projecting - or appreciate viewing them on a lightbox, post is not a convenient solution.
A distinct advantage of chrome over negatives is you can see exactly what the colors are supposed to look like.
---------- Post added 11-12-14 at 01:05 PM ----------
I assumed from the title of your post that this film is "chrome" but it looks like you are referring to their LomoChrome Purple XR 100-400 which is actually negative film ->
LomoChrome Purple XR 100-400 35mm Pack of 5 ? Lomography Online-Shop
In which case it's first purpose is to confuse me . . .
However, there are still those who would prefer the "natural - or unprocessed look" so if you want purplish tones there you go!
Another way to differentiate yourself?