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photoleet · 11-10-2011, 08:52 PM - **1 Like**

NOTE: This is not a cookie based tracker ad because I have been visiting Pentax related sites on my PC. I tried this on browsers on my PC with no Pentax history, in VMs on my PC with no Pentax history and on other PCs of my friends that don't have anything to do with Pentax.

Here's the Ad that's been showing up all day on New York Times today, safe to say the advertising dollars are being put to right use.

NOTE: This is not a cookie based tracker ad because I have been visiting Pentax related sites on my PC. I tried this on browsers on my PC with no Pentax history, in VMs on my PC with no Pentax history and on other PCs of my friends that don't have anything to do with Pentax. so YAY!

Last edited by photoleet; 11-10-2011 at 09:19 PM.

Adam · 11-10-2011, 09:00 PM

Yay, maybe they are finally getting it!

causey · 11-10-2011, 09:09 PM

Ricoh means business! A very encouraging sign, indeed.

kenafein · 11-10-2011, 09:14 PM

Now I really welcome our new Ricoh overlords.

photoleet · 11-10-2011, 09:16 PM

Originally posted by Adam

Yay, maybe they are finally getting it!

Adam, perhaps a mention on the frontpage that Ricoh does indeed mean business ? or an encouraging sign ?

johnmflores · 11-10-2011, 09:17 PM

Sites like the NY Times probably use behavioral tracking - cookies track the websites you've been to and then serve ads based your implied interests. So if you go to Honda.com and then go to the NYTimes don't be surprised to see a Honda ad.

Still, kudos to Pentax to be using behavioral tracking on the NY Times. I doubt that Ricoh had any input, more likely, Pentax's new agency did.

photoleet · 11-10-2011, 09:18 PM

Originally posted by johnmflores

Sites like the NY Times probably use behavioral tracking - cookies track the websites you've been to and then serve ads based your implied interests. So if you go to Honda.com and then go to the NYTimes don't be surprised to see a Honda ad.

Still, kudos to Pentax to be using behavioral tracking on the NY Times. I doubt that Ricoh had any input, more likely, Pentax's new agency did.

This is not behavioral tracking, check the Note in the OP

mclarenman01 · 11-10-2011, 09:31 PM

Excelent!!! I feel this bodes well for us Pentax folk

sjwaldron · 11-10-2011, 09:54 PM

Interesting. I just went to NY Times tech page and it showed me the same Pentax ads.

Looks like it might be using Adbrite.
adBrite - Open architecture

So I wouldn't put off totally the idea of targeting by something more advanced than cookies (like IP tracking), but it really does look like they are specifically buying ad time on the site more than anything else happening.

**wizofoz** · 11-10-2011, 10:33 PM

I tried out the page from here. Same articles, same layout, different ad. I get something for a amsung galaxy.

photoleet · 11-10-2011, 11:00 PM

Originally posted by wizofoz

I tried out the page from here. Same articles, same layout, different ad. I get something for a amsung galaxy.

I get a different ad now too, probably because the day changed.

Smeggypants · 11-10-2011, 11:19 PM

Good stuff

Philoslothical · 11-11-2011, 05:23 AM

This is the best news I've seen in awhile. Good on them, if they step up this kind of advertising it will really help the brand, and us.

RioRico · 11-11-2011, 11:00 AM

This should be the lead-in to some major marketing in USA. What's important is, will it show results? I just read an ad agency veteran and marketing researcher say that marketers usually know of an ad's effectiveness within three weeks. So let's see how this evolves over a few monthly cycles. Hay, it's tons more than Hoya ever did! And Pentax grew its market share during the Hoya years even without decent marketing. Pentax is about to erupt! Stand back!

eddie1960 · 11-11-2011, 11:24 AM

the next 6 weeks should see a lot of Pentax ads if things are indeed changing. a good 30-40% of Camera related sales happen between now and christmas (well Jan 1st allowing for post christmas sales)
this is promising for those of you in the US though as it does seem to signal some changes.

11-10-2011, 08:52 PM - 1 Like	#1
photoleet Veteran Member Join Date: Jul 2011 Location: DMV Photos: Albums Posts: 431	Pentax K5 Featured on New York Times Tech Frontpage - Good Job Ricoh! NOTE: This is not a cookie based tracker ad because I have been visiting Pentax related sites on my PC. I tried this on browsers on my PC with no Pentax history, in VMs on my PC with no Pentax history and on other PCs of my friends that don't have anything to do with Pentax. Here's the Ad that's been showing up all day on New York Times today, safe to say the advertising dollars are being put to right use. NOTE: This is not a cookie based tracker ad because I have been visiting Pentax related sites on my PC. I tried this on browsers on my PC with no Pentax history, in VMs on my PC with no Pentax history and on other PCs of my friends that don't have anything to do with Pentax. so YAY! Last edited by photoleet; 11-10-2011 at 09:19 PM.

11-10-2011, 09:00 PM	#2
Adam Administrator Site Webmaster Join Date: Sep 2006 Location: Arizona Photos: Gallery \| Albums Posts: 51,609	Yay, maybe they are finally getting it! Adam PentaxForums.com Webmaster (Site Usage Guide \| Site Help \| My Photography) PentaxForums.com server and development costs are user-supported. You can help cover these costs by donating or purchasing one of our Pentax eBooks. Or, buy your photo gear from our affiliates, Adorama, B&H Photo, KEH, or Topaz Labs, and get FREE Marketplace access - click here to see how! Trusted Pentax retailers:

11-11-2011, 11:00 AM	#14
RioRico Veteran Member Join Date: Jun 2008 Location: Limbo, California Posts: 11,263	This should be the lead-in to some major marketing in USA. What's important is, will it show results? I just read an ad agency veteran and marketing researcher say that marketers usually know of an ad's effectiveness within three weeks. So let's see how this evolves over a few monthly cycles. Hay, it's tons more than Hoya ever did! And Pentax grew its market share during the Hoya years even without decent marketing. Pentax is about to erupt! Stand back! Last edited by RioRico; 11-11-2011 at 11:22 AM.

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11-10-2011, 09:09 PM	#3
causey Veteran Member Join Date: Feb 2009 Location: Arlington, VA Photos: Albums Posts: 3,757	Ricoh means business! A very encouraging sign, indeed.

11-10-2011, 09:14 PM	#4
kenafein Veteran Member Join Date: May 2011 Location: Southern California Photos: Albums Posts: 4,082	Now I really welcome our new Ricoh overlords.

11-10-2011, 09:16 PM	#5
photoleet Veteran Member Join Date: Jul 2011 Location: DMV Photos: Albums Posts: 431 Original Poster	Originally posted by Adam Yay, maybe they are finally getting it! Adam, perhaps a mention on the frontpage that Ricoh does indeed mean business ? or an encouraging sign ?

11-10-2011, 09:17 PM	#6
johnmflores Veteran Member Join Date: Apr 2009 Location: Somerville, NJ Photos: Gallery \| Albums Posts: 5,361	Sites like the NY Times probably use behavioral tracking - cookies track the websites you've been to and then serve ads based your implied interests. So if you go to Honda.com and then go to the NYTimes don't be surprised to see a Honda ad. Still, kudos to Pentax to be using behavioral tracking on the NY Times. I doubt that Ricoh had any input, more likely, Pentax's new agency did.

11-10-2011, 09:18 PM	#7
photoleet Veteran Member Join Date: Jul 2011 Location: DMV Photos: Albums Posts: 431 Original Poster	Originally posted by johnmflores Sites like the NY Times probably use behavioral tracking - cookies track the websites you've been to and then serve ads based your implied interests. So if you go to Honda.com and then go to the NYTimes don't be surprised to see a Honda ad. Still, kudos to Pentax to be using behavioral tracking on the NY Times. I doubt that Ricoh had any input, more likely, Pentax's new agency did. This is not behavioral tracking, check the Note in the OP

11-10-2011, 09:31 PM	#8
mclarenman01 Senior Member Join Date: Apr 2011 Location: Melbourne Photos: Albums Posts: 109	Excelent!!! I feel this bodes well for us Pentax folk

11-10-2011, 09:54 PM	#9
sjwaldron Veteran Member Join Date: Aug 2009 Photos: Gallery Posts: 1,235	Interesting. I just went to NY Times tech page and it showed me the same Pentax ads. Looks like it might be using Adbrite. adBrite - Open architecture So I wouldn't put off totally the idea of targeting by something more advanced than cookies (like IP tracking), but it really does look like they are specifically buying ad time on the site more than anything else happening.

11-10-2011, 10:33 PM	#10
wizofoz Site Supporter Join Date: Apr 2009 Location: Melbourne, Outer east. Photos: Gallery \| Albums Posts: 1,695	I tried out the page from here. Same articles, same layout, different ad. I get something for a amsung galaxy.

11-10-2011, 11:00 PM	#11
photoleet Veteran Member Join Date: Jul 2011 Location: DMV Photos: Albums Posts: 431 Original Poster	Originally posted by wizofoz I tried out the page from here. Same articles, same layout, different ad. I get something for a amsung galaxy. I get a different ad now too, probably because the day changed.

11-10-2011, 11:19 PM	#12
Smeggypants Veteran Member Join Date: Sep 2010 Posts: 1,536	Good stuff

11-11-2011, 05:23 AM	#13
Philoslothical Veteran Member Join Date: May 2011 Posts: 1,889	This is the best news I've seen in awhile. Good on them, if they step up this kind of advertising it will really help the brand, and us.

11-11-2011, 11:24 AM	#15
eddie1960 Veteran Member Join Date: Aug 2010 Location: Toronto Photos: Gallery \| Albums Posts: 13,667	the next 6 weeks should see a lot of Pentax ads if things are indeed changing. a good 30-40% of Camera related sales happen between now and christmas (well Jan 1st allowing for post christmas sales) this is promising for those of you in the US though as it does seem to signal some changes.

Pentax K5 Featured on New York Times Tech Frontpage - Good Job Ricoh!

Win a Pentax Limited Lens: Raffle Now Live!