I would love to see Pentax Ricoh do a commercial like this. Show someone falling on their head, but then getting up and dusting the camera off and shooting, or at the beach, or in the rain still using it when everyone else is running off to get out of the water. It would be even better if they had a woman holding one, and some Canon-Nikon guys staring in sheer disbelief. I've had that happen a couple of times now. I'm the only one left outside when the drizzle starts. All the guys they just run for cover and I'm standing there with my WR Pentax DSLR finishing the shoot. I turn around and they're all looking at me like I am nuts. I just shrug and smile and say "It's a Pentax." It's totally a commercial worthy scene, grin.
I just think it would be a cute and very effective commercial for the brand particularly if it's a woman shooting. I think they could really market their WR cameras well not just to sport's oriented men but to women as well. I want to see a whole series of commercials actually with various situations like this and different people using them, people you might not necessarily expect to be using a K3 or K-50 or whatever. It would be great. Hey, Pentax-Ricoh are you folks LISTENING? I have a bloody brilliant idea here! So why don't you go steal it already and effin sell some cameras!!!!