Originally posted by Jasvox I think Pentax would be fooling themselves if they thought that they will sell enough units at $1500 to recoup R&D costs as well as production costs. Listing at $1299 not only makes the purchase more attractive for potential higher volume sales, it also saves on costs per unit when manufacturing in bulk. You think the D7000 wont sell 10 to 1 against the K-5? Since you are throwing out year 2 Business Administration terms, try considering MP = ∂TP / ∂Q = Additional output / additional input.
But hey, if you like being a guinea pig, go for it.
Jason
One of the truisms that I learned during business economics was that if you drop your price 10%, you need something like 40% more sales to make the same amount of profit.
I don't know if this is precisely true, but I have found over the years that the cheap guys seem to suffer more from having no money than the expensive guys.
Now, you want Pentax to drop their retail price by ~15% (I'm not going to bother with the math, it's more than 10, less than 20), so you must think that they would sell 60% more units if they introduce it at 1299.00.
I think you are wrong.
Additional manufacturing doesn't do you much good when the product sits unsold on the shelf.
Does the gibberish mean something?
The D7000 will sell at least 10:1 (I expect more likely is will be 25 or more:1).
Perhaps you haven't heard, but Nikon has a huge market share compared to Pentax.
Now, you may think the bean counters at Hoya are fools, but I'm guessing they know pretty closely how many cameras they will sell, and how much they have to sell them for to make it worthwhile to bother.
I don't intend to be anyone's guinea pig, but I do intend to buy a K5 when one becomes available to me.
You can call it what you like, and continue to hobble along with whatever camera you are using, that's your choice.
We both know that in a few months, the price will drop on the K5, it may even drop enough for you to justify it.