Originally posted by Pål Jensen Really? They have never sold more cameras in this price range ever in their entire history.....
They are also making money and it is hard to see how a Pentax FF camera could be profitable as opposed to desireable...
I agree, the K-5 has bought Pentax some time.
But not even the K-x comes close to the success of the K10D. Since then, Pentax has lost considerable market share. If they sell more (any proof?), then because the market saw a boost in 2007/2008. I agree, the downturn was stopped. And turned positive recently. And now the K-5 buys more time.
But the point is, at the time of K10D, the K10D was the perfect package at a very affordable price. It redefined the enthusiast segment.
Pentax can and actually need to do it again. But no APSC SLR will be able to do this trick now. Maybe EVIL with a killer K adapter and contrast AF, maybe a FF EVIL or affordable, uncrippled and compact FF SLR. Or an SLR with a hybrid viewfinder which can overlay optical and electronic. Who knows...
Don't get me wrong. The K-5 seems to be fantastic. Its just not a long-term solution for people who outgrew their K20D/K-7...
What really hurts Pentax business wise is that the classic buyers of pro grade glass (as far as it still exists), e.g. DA*s, either have bought everything already, or are in attention mode, or worse even, make fine glass available on the used market when adding a FF body to their gear. Because thid is where the margins are...