Originally posted by Timd By upgrading the K5, the difference between the K5 and the K5II is minimised. To get sales they need to maximise the difference. Perhaps when the mythical K3 is released they might. (sorry had to throw in FF!!)
That may not be true; it may draw more people to Pentax. As in, "i want to buy a camera from a company that cares about its customers". A lot of companies advertise that they care about their company, but talk is cheap, show some actions that actually demonstrate it.
I suspect that folks with more money to spend will still buy the latest camera, while those lower budgets may want to join a customer base that benefits from a company that really cares.
Pentax, with their various issues over the last few years, could benefit enormously by a spruce up of their image. And word of mouth is some of the best advertising one can get.