But BMC is also enterting the frame and also other cheaper video camera.
Canon, Sony and Panasonic are in a position that they also have real video cameras, don't forget that.
At the moment Canon is winning that battle it seems, their lens mount is getting more widely use with other video camera's as well.
So in all honesty i don't think pentax should persue in a war to get the best video mode since the battle has already been fought.
Let them fist compete with the still front and then they can tackle the nice market...
Or pentax should come with a real video like canon c or sony VG serries, that would be intersting for the right price.
Look a K-01 type of camera with all the correct controlls and aimed for video could be a winner.
lol... rolling shutter not noticable but the differnce in shutterspeed is... come on guys, if you can see the differnce between the shutter speeds you can also surely see the rolling shutter

As for RED, the system is getting close to the $4000 mark, it's now easily in range for the bigger indie productions.