Originally posted by Heie I'm not disagreeing with you at all. But give it a month and that video will reach AT LEAST half a million views. Many of them will have never even heard of Pentax before this. It's free marketing from a VERY popular (albeit to the chagrin of some) source.
And they won't paint it - they only do that when the manufacturer doesn't offer that as an option. There's no shock and awe to do it to a Pentax
-Heie
Nice point there Heie, but in order to attract more newbies into the Pentax system they need also to introduce entry level DSLR like the new K500. Last time when they were introducing K-r
they smashed it (although some minor praise in the end). Pentax is really doing decent and affordable DSLR for new comers and there are more than enough lenses for them (so marketing the number of compatible lenses ain't huge issue).