Disclaimer: This concerns ONLY the newly released 30mm/f1.4 and I have not noticed the same behavior on my Irix 150mm macro. I use a KP so I have no way of establishing if this quirk affects all Pentax bodies.
I had noticed the LensID doesn't identify by name in most libraries and through a quirk the K-mount version of the lens does not properly identify the Exif fields FocalLength and FocalLengthIn35mmFormat - at least on my KP it does not. Mostly this would not effect you in post-processing but for some purposes (such as cataloging, panos or perspective correction) it would be handy to have said details in the Exif.
I hope future production runs will correct this and maybe Irix will offer updated firmware (if the lens has any at all to begin with). In the meantime, the following command would do the trick either from the CLI or in a script, run from within a directory containing files from the Irix 30mm. If you are worried about overwriting files, just take out the -overwrite_original flag so that exiftool will ensure a backup original is retained.
Code:
exiftool -LensModel='Irix 30mm f/1.4 Dragonfly' -FocalLengthIn35mmFormat='45mm' -FocalLength='30.0 mm' -if '$LensType=0x0464' -m -overwrite_original ./*.*