Well, you sound like you're pretty new to this, Vega, so before diving in to what I've written below, bear in mind that other ways are going to be easier and much more plug&play, like a nice diffuser.
(Or a cheapie diffuser. For knocking-around with a flash of similar power to your 360, I use a very cheap diffuser a la Hong Kong Ebay that's more or less a sock with some shiny foil on the inside of one side. (The idea is that you tilt the flash up like you're using a bounce card, with the foil in there facing the subjects, and it'll disperse the light in the general directions. It has the virtue of being convenient and you can take verticals without changing anything but how you tilt the camera: the drawback is that it does this by flattening the light *too* much to look very artful. I do find it handy for the kind of social snaps that occur in situations when the photographer isn't exactly being a walking calculator, herself. (Yeah, the usual pubs&parties sort of thing.
)
Fancier diffusers are basically intended to provide the same sort of effect without overdoing it or eating too much light. They often do this by being bigger and more directional and *whistle* Carefully-engineered.
) The usual idea being to have a flash that can throw a lot of light, and then shape and modify that light. (Am I making sense to you, here?)
Big determining factors really come down to a) The size of the light source and b) the directionality of the light. A bounce *card* essentially makes the light source bigger in area, while making it mostly go forward toward the subject. If you bounce off a ceiling instead, you get an even bigger light source, (the ceiling,) but the light's coming *down* onto the subject, and it also means the light is that much weaker and incidentally colored like the ceiling. A diffuser essentially will take light from the flash and send some of it in varying directions: spread it out and redistribute it: and in the process also giving you a bigger emitter.
But as bounce cards go, Demb makes some nice stuff: (Especially if you combine their bounce cards with their *bracket:* I think this would make a great little combination with an AF 360, though the learning curve might be a bit much. I'm a little biased toward it cause it's very similar to the ways *I* was taught, and with a clever way to make it all small and versatile. (Especially for small units (or big old ones) that don't swivel. )
The way I do things is a little less the-usual than many, though: it's about a minimal amount of light placed where you want it. I mention it cause I found it a really good way to *learn* about flash: you have to be aware of the light balance and where the shadows fall, (less so with modern automation, I'll grant: these computers really can make this much easier) ...The Demb website has some little videos to explain why someone might want a cockeyed-looking setup like that, and it might or might not be educational for you. It depends how much effort you want to put in and if you like the promised results.
Someone told me about these guys here and I was like, 'Aaah, that's just perfect for me.' I'm going to shamelessly convert a nice bracket I've laid hands to into something very like theirs.