Here's a quick trick with the gels. Nothing too professional, just a quick example of how you can use them to create mood.
It was a grey overcast sky with no color at all. I took 4 students of mine from the classroom (after reading this thread) out to the playground to take a shot. 3 students held flashes, 1 was the subject
I set the WB to tungsten which immediately turned everything that was grey, dark blue. Then I gelled my main light to her face with 1/2 CTO. The mix of CTO and tungsten WB brought the main light back to white....which is what you see on her face. The rim lights from behind are not gelled so you can see that they appear blue with this WB set up.
I put absolutely no thought into this shot and it took literally 5 seconds. But, it was still much better than the grey sky and green grass alternative. Plus she was wearing a Justin Beeber shirt and when I asked her if she listened to him, she popped his pose.....So I had her do it again for the shot.
If I wanted to really dial it in I would have let more ambient in and only darkened the background by 2-3 stops. But...I didn't feel like getting too specific so I let it go. It does show however what you can do with gels and WB