is it just me or is the flash much more frontal than bounce? i'm confused as to how you're getting so many hotspots from a bounced flash.
anywho, for the first shot, i see you're at 18mm, so you're probably pretty close. For that, angle your flash straight up and point the camera more towards the subject. This ensures that the light from the bounce is aimed right at them. Set flash power pretty high, since bouncing straight up isnt as efficient as bouncing from an angle. (sounds silly, but trust me, it makes sense)
set the zoom to a fairly wide setting, about 28-35mm.
and now the explanation: when bouncing flash, try imagining all the rays of light originating from the flash. When bouncing, this means it should go out, hit the surface 1/2 of the distance to the subject, then travel the last half and hit the subject. Since you're really close, this means that the best you're going to get is to bounce straight up.
flash efficiency is really low in this because all the power is going up and down, with very little directed towards your subject. this is because of several reasons:
a. you're shooting in portrait, so a bounce card wont do much
b. there is very light towards the edge of the flash's spread to hit the subject to act as a fill light.
c. physics. The bouncing off ceilings eats up light, and since all your light is bounced when shooting that close, you're losing a lot of light.
d. you're shooting really wide. shooting at a wider zoom setting means you lose more power since it is more spread out.
had they been farther off, you might've had the chance to tilt the flash more forward, resulting in some fill light directly from the flash as well as light from the bounce. In those cases, its okay to turn flash power down in order to avoid hotspots and overexposure (too much fill is not a good thing)
as for setting zoom wide, its for spill control. Since there are several subjects with a moderate amount of depth, you want quite a lot of spill. This means a wider beam of light is needed to light more subjects.
hope this helps
I have never found why you would need all these fancy flash modifiers mentioned. From what i've experienced, a bounce card and clear understanding of how to use your flash is enough for 90% of situations. The last 10 are when im shooting large groups and wishing i had lightsphere