And I assumed it must have been you who persuaded them to add P-TTL !
Yes, its an interesting announcement .... unfortunately not for Pentax initially, but it appears to offer 'cross brand' TTL. I take this to mean that I could put a Canon E-TTL flash onto a Pentax DSLR and get automatic TTL flash exposures.... ? Also the added functionalities that are TTL based such as AF assist, 2nd Curtain and HSS may well be very useful.
I liked the idea of the 'exposure lock' .... I take that to be you get an initial P-TTL exposure, and assuming its what you want, you can lock it in so that it doesn't vary. That's likely to add to the practicality of P-TTL working in some scenarios.