Originally posted by aleonx3 the front LED is much better than the bounce card in the old design
Different, yes. Better? I don't think so.
Originally posted by jonby The point of the small bounce cards commonly included with flashes is really to throw a degree of front-facing light on to the subject when the flash is providing the main source via a bounce off the ceiling, with the purpose of filling in shadows and in particular to provide a catch-light in the eyes of human subjects. The LED should be able to do a similar job in some circumstances but in my view it is not a full substitute and I think it was a mistake for Pentax to omit the card.
Exactly. It also serves the secondary purpose of bouncing the light mainly above and in front of you. Sometimes with very large rooms it's handy to be able to direct more light nearer to your subject, instead of filling the back of the room with useless photons.
Originally posted by jonby Fortunately you can easily make something which does the same job - eg with a piece of paper and an elastic band.
True. And eBay is full of well-designed third party solutions.