Originally posted by wlachan Instead of going for something fancy, why not keep it compact, user friendly, fast to recycle, accurate and mechanically reliable (540FGZ fails on all these). The Sony flash is a 1/2 bake solution. The flash still needs a bracket if you want it sits above the lens in portrait orientation. I am sure, however, that it will work from marketing POV.
honestly, 'good' brackets shouldn't even have the flash on the same vertical axis as the lens. that's how you get redeye. sure, the higher it is, the less it is, but still. move it 3 inches to the left, and wow, red eye's almost gone! and the sony achieve's this