Originally posted by Aristophanes The Auto 110 was priced below SLRs as I recall, and often sold as an "all you need" kit.
The Q price is totally bizarre, embarrassing even.
There's a lot of it about, these days. It doesn't seem to stop people buying it (think Vivienne Westwood, Jean-Paul Gaultier, John Galliano, Blahnik, Hermes make-overs of prestige cars - you get the point).
What do you call the pricing of an Aston Martin Zagato? While I agree the pricing of prestige goods bears little relationship to their functionality, if you're selling them and people are buying them, then so what? The relative pricing of the Q doesn't put it in the league of potential ownership that some of these prestige brands occupy, but it is within reach of a lot of people, if not everyone, and if they buy to get what they think it offers, then Pentax has achieved what it wanted to, and positioned the brand a bit higher in the general marketplace than it was before.
Will it degrade the brand in the other market segments? I think probably not, because, if it works, it will most likely stimulate the other manufacturers into a "me-too" following, because they watch the marketplace in a lot more detail than we do. I haven't read a bad review, so far.
Not every product has to be subject to a strict left-hemisphere logical decision-making process by consumers. If you don't like it, ignore it. It may go away, but then again, it may not.