How would YOU market the Pentax Q?

CheepShot · 06-04-2013, 11:18 PM

If Pentax were to advertise, they would consult a major firm which I"m sure wouldn't have a problem selling this. They would think bigger, maybe after a big contribution to Obama they'd fake a paparazzi photo with him caught using the Q taking pictures of his kids eating Mac and Cheese in the morning. Kraft has done this and Target stores with Mrs. O. It seems right now, Pentax is putting the chips in the R&D department. I'm sure Pentax which has been around since what, 1917 or something has an idea what they are doing. Unlike Flickr, just kidding...

emergo · 06-05-2013, 09:47 AM

I've often thought about starting a user based - grass roots type of advertising campaign. it would have to be damn clever though...

EarlVonTapia · 06-05-2013, 01:47 PM

Originally posted by JinDesu

With cute asian girl ads

Originally posted by Docrwm

Cute Japanese girls with cute purses and the Q is a great idea.

CuteKorean: Kim Ha Yul at Pentax Photo Festival

The problem is that if the girls are TOO cute, well, people just ignore the Pentax (or whatever else they are trying to sell) entirely.

For instance, check the comments on that article. No mention of Pentax.

Of course, I could be wrong. More cute Asian girl ads are required for more data analysis!

**DDoram** · 06-05-2013, 04:35 PM

I would market the Q to birders by making a version of the Q to K adapter with AF. This would make the Q a killer for wildlife photography.

Dale

Na Horuk · 06-07-2013, 07:14 AM

Originally posted by EarlVonTapia

For instance, check the comments on that article. No mention of Pentax. Of course, I could be wrong. More cute Asian girl ads are required for more data analysis!

Maybe Pentax should start selling those Pentax stockings?

Corinne · 06-09-2014, 09:36 AM

Originally posted by emergo

I've often thought about starting a user based - grass roots type of advertising campaign. it would have to be damn clever though...

I know, this thread is old... but that would be so cool... I'd so do this...

**monochrome** · 06-09-2014, 01:10 PM

FWIW, my wife just started to take an iPhone snapshot - then she stopped and said, "Wait a minute. Let me get out my good camera." Which is a Q and 01.

That is an absolute true story. It happened during a wedding party taking group shots of our children's peers. During the 4 days (yeah, it was quite the event) she took a wide variety of landscape, interior, portrait, street and snapshots with her Q.

There simpky HAS to be some kind of a campaign in there somewhere.

Q Can Do.

Corinne · 06-09-2014, 04:22 PM

What about asking questions to the specific groups of shooters? i.e. macro shooters:

A picture of a macro shoot made with the Q on which is written:
Want shoot macro? Q can do.
Pentax Q [picture of the Q] The Queen of MILC's

Upload this to instagram, twitter, etc. and make the Qusers share it with their followers.

One could do that with all kind of shooting styles (birding, tele, ...)

**monochrome** · 06-09-2014, 05:03 PM

Originally posted by Corinne

What about asking questions to the specific groups of shooters? i.e. macro shooters:

A picture of a macro shoot made with the Q on which is written:
Want shoot macro? Q can do.
Pentax Q [picture of the Q] The Queen of MILC's

Upload this to instagram, twitter, etc. and make the Qusers share it with their followers.

One could do that with all kind of shooting styles (birding, tele, ...)

I like it.

Especially the 'Q Can Do' part

Corinne · 06-10-2014, 04:12 PM

'Q Can Do' credit: monochrome

BTW as we speak of marketing, have you seen this video? Shot with Q7 & 07 lens:

pqx · 06-11-2014, 04:09 PM

iQ, Do you! Or the camera ahead of the Q.

**geomez** · 06-11-2014, 04:23 PM

This is boring, but imagine a commercial where someone is flipping through a photographer's portfolio, and there's ultra-wide angle landscapes, fish-eye pics, street shots, macros, Holga-esque shots, close ups the moon, and birding shots. The person asks what photographer shoots with, and they take the ENTIRE system out of their pockets...

06-10-2014, 04:12 PM	#40
Corinne Junior Member Join Date: May 2014 Location: Switzerland Posts: 26	'Q Can Do' credit: monochrome BTW as we speak of marketing, have you seen this video? Shot with Q7 & 07 lens: Vimeo

06-11-2014, 04:09 PM	#41
pqx New Member Join Date: Jun 2014 Posts: 21	iQ, Do you! Or the camera ahead of the Q. Last edited by pqx; 06-11-2014 at 04:10 PM. Reason: update

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06-04-2013, 11:18 PM	#31
CheepShot Forum Member Join Date: May 2013 Posts: 95	If Pentax were to advertise, they would consult a major firm which I"m sure wouldn't have a problem selling this. They would think bigger, maybe after a big contribution to Obama they'd fake a paparazzi photo with him caught using the Q taking pictures of his kids eating Mac and Cheese in the morning. Kraft has done this and Target stores with Mrs. O. It seems right now, Pentax is putting the chips in the R&D department. I'm sure Pentax which has been around since what, 1917 or something has an idea what they are doing. Unlike Flickr, just kidding...

06-05-2013, 09:47 AM	#32
emergo Senior Member Join Date: May 2010 Location: Coloroado Photos: Gallery Posts: 271	I've often thought about starting a user based - grass roots type of advertising campaign. it would have to be damn clever though...

06-05-2013, 01:47 PM	#33
EarlVonTapia Veteran Member Join Date: Oct 2012 Location: Vancouver Photos: Gallery Posts: 1,207	Originally posted by JinDesu With cute asian girl ads Originally posted by Docrwm Cute Japanese girls with cute purses and the Q is a great idea. CuteKorean: Kim Ha Yul at Pentax Photo Festival The problem is that if the girls are TOO cute, well, people just ignore the Pentax (or whatever else they are trying to sell) entirely. For instance, check the comments on that article. No mention of Pentax. Of course, I could be wrong. More cute Asian girl ads are required for more data analysis!

06-05-2013, 04:35 PM	#34
DDoram Site Supporter Join Date: Jan 2009 Location: Edmonton, Alberta Canada Posts: 632	I would market the Q to birders by making a version of the Q to K adapter with AF. This would make the Q a killer for wildlife photography. Dale

06-07-2013, 07:14 AM	#35
Na Horuk Veteran Member Join Date: Feb 2012 Location: Slovenia, probably Photos: Gallery \| Albums Posts: 11,186	Originally posted by EarlVonTapia For instance, check the comments on that article. No mention of Pentax. Of course, I could be wrong. More cute Asian girl ads are required for more data analysis! Maybe Pentax should start selling those Pentax stockings?

06-09-2014, 09:36 AM	#36
Corinne Junior Member Join Date: May 2014 Location: Switzerland Posts: 26	Originally posted by emergo I've often thought about starting a user based - grass roots type of advertising campaign. it would have to be damn clever though... I know, this thread is old... but that would be so cool... I'd so do this...

06-09-2014, 01:10 PM	#37
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	FWIW, my wife just started to take an iPhone snapshot - then she stopped and said, "Wait a minute. Let me get out my good camera." Which is a Q and 01. That is an absolute true story. It happened during a wedding party taking group shots of our children's peers. During the 4 days (yeah, it was quite the event) she took a wide variety of landscape, interior, portrait, street and snapshots with her Q. There simpky HAS to be some kind of a campaign in there somewhere. Q Can Do.

06-09-2014, 04:22 PM	#38
Corinne Junior Member Join Date: May 2014 Location: Switzerland Posts: 26	What about asking questions to the specific groups of shooters? i.e. macro shooters: A picture of a macro shoot made with the Q on which is written: Want shoot macro? Q can do. Pentax Q [picture of the Q] The Queen of MILC's Upload this to instagram, twitter, etc. and make the Qusers share it with their followers. One could do that with all kind of shooting styles (birding, tele, ...)

06-09-2014, 05:03 PM	#39
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by Corinne What about asking questions to the specific groups of shooters? i.e. macro shooters: A picture of a macro shoot made with the Q on which is written: Want shoot macro? Q can do. Pentax Q [picture of the Q] The Queen of MILC's Upload this to instagram, twitter, etc. and make the Qusers share it with their followers. One could do that with all kind of shooting styles (birding, tele, ...) I like it. Especially the 'Q Can Do' part

06-11-2014, 04:23 PM	#42
geomez Site Supporter Join Date: Mar 2013 Location: Roanoke, Virginia, USA Photos: Gallery Posts: 1,760	This is boring, but imagine a commercial where someone is flipping through a photographer's portfolio, and there's ultra-wide angle landscapes, fish-eye pics, street shots, macros, Holga-esque shots, close ups the moon, and birding shots. The person asks what photographer shoots with, and they take the ENTIRE system out of their pockets...