Originally posted by tclausen Ricoh releases the "Smurf" K-01, so according to pentaxforums they're "dooming their brand image"
Well, I never said they were dooming the brand image. I said they are
building the brand image.
Though the negative posters
do have a point. It must feel to them as if Ricoh has adopted a stealth abandonment strategy of the high-end dSLR market they inhabit -
i.e. never say you've left the market to CaNikOny; never say anything. Just gradually let the customer base erode by doing and saying ..... nothing.
Not that
I'm saying they're doing that.
I'm saying they're intentionally expanding the installed base of K-mounts in new customer households and they don't care what color wrapper is around the K-mount.