Originally posted by CWRailman You are right that I said not to put a EVF on the Q and that it did not need one because for what it is, and it’s target market, that is not necessary. It’s focus are people who use cell phones for picture taking, not people who use view finders. Those are two separate and non related markets. Leave it alone as it holds a unique place in the photographic community in what it offers for the money. Again the tool box theory in which each piece of photographic equipment serves a purpose. You do not use a sledge hammer to pound nails nor do you use a finishing hammer to break concrete.
What I am talking about is that Pentax has a gap between the K series and the Q series that is being filled by cameras like the Olympus E-M10 and the soon to be released Fuji X-T10. The link provided below shows how an Olympus E-M10, which according to DPReview produces images at or near the IQ of a K-5, fits exactly in the middle of a K and Q series and does so with the EVF and tilt screen that many on this forum have shown interest in having in their cameras.
Compact Camera Meter
Hover your mouse over each camera and note the size and weight while the physical size relationship between the three cameras is visually demonstrated. The soon to be released Fuji X-T10 is almost exactly the same weight and size and supposedly produces even higher IQ images than the E-M10.
If Pentax was smart, meaning that if they had anybody who got past the first semester of product marketing they would come out with a stripped down digital version of the K-1000 to match the size of the E-M10 or the Fuji X-T1 with mechanical function knobs like on those cameras and some if not all of the same features. (By the way, the K-1000 was the last SLR Pentax sold and was the longest selling and the most successful model as far as number of units sold.) With the average camera user getting more and more confused, heck even some of the camera reviewers get confused and note such in their reviews, by the increasing complexity of menus in cameras it would behoove Pentax to make the controls more tactile like the Canon DF, Fuji X-T1 or the new Fuji X-T10. The reviewers have given these cameras high marks for their simplicity of operation. Olympus has headed in this direction with it’s OM-D line of cameras with the E-M10 being the latest and least costly of the series and as a result their sales have risen and pulled them out of their financial hole and I think Pentax should do something about the same size and for a bit less money. Hence my $275 street price for body only. In fact you might be amazed at how many Pentax owners also own one of the Olympus OM-D or Fuji X series cameras and I think the X-T10 will pull even more away from the Pentax brand. In using the Fuji X series cameras I particularly like the fact that with the camera up to your eye you can make aperture adjustments by turning the aperture ring on the lens just like we did on SLR’s. Such control that were once common among all SLR's need to be reintroduced into the digital world instead of being different on each camera make.
But you’re right, I do not believe Pentax should make any of these additions to the Q which good or bad, has it’s own unique place in the photographic market.
So, now we're moving on to a third myth, The
Myth of the General Company.
J.P. Morgan started
General Electric based on the genius of Thomas Edison; in recent years, Jack Welch became well-known when he saw that the whole thing had become a monster, and developed procedures for jettisoning pieces which no longer made business sense.
When I was in business school in the early 1970s, I learned how management genius William Durant built
General Motors, which at the time built everything from railroad locomotives to small cars; as an adult, I watched the whole thing come apart, until federally-supervised bankruptcy was able to constitute a company which makes business sense.
The closest we ever came to General Photography was probably Kodak; they seemed to follow the GE model, but unfortunately the pieces which didn't make business sense in one decade would have been essential in a later decade.
How does this fit into your wishes? {BTW - I am surprised to hear that you are less satisfied with Pentax offerings than I am, since you own two digital K-mount cameras and two Q-mount cameras, while I own only one of each} Yes, Pentax could put an aperture ring on current lenses; I don't know why they don't (the 70-300mm Sigma lens I use with my K-30 does have such a ring), and I don't know for certain what engineering/marketing decisions fed into Pentax's decision; looking at general trends, I am guessing that an extra ring would add to the cost of weather-proofing, and marketing surveys may have shown that younger buyers don't put any value on it. As far as camera bodies are concerned, as I have already mentioned, I virtually never use the menu system on either my Q-7 nor on my K-30; learning how to use the existing knobs and buttons took me a few days with the Q-7, but once I learned that, transferring that knowledge to the K-30 was trivial. Again, this is a pure guess on my part, but most likely more knobs would have increased the cost. Pentax could sell a version of the lens with an aperture ring and a version of the camera with knobs, but added variety increases costs, and I'm willing to believe that their marketing surveys show the current design mix to be optimal.
I'm not sure what you mean by a digital version of the K-1000. The K-30/50 are simple cameras; yes they are automated, but marketing may have shown that there is very limited demand for a camera without automation. The Fuji cameras may have the form of an older camera, but they definitely have automation there for anyone who wants to use it. As I have already indicated, making yet another/simpler camera version would incur design and setup costs, and I don't see any reason to expect that Pentax could have a reasonable hope of recovering those costs. Pentax did build the K-01, which was moving in the direction of the Fuji X-T1 in form, but it didn't sell very well. A first semester marketing student might think in terms of morphing a K-mount camera in the direction of the Fuji X-T1, but a first semester engineering or physics student would explain that the svelte body developed by Fuji requires a slightly different mount; a camera between the K-S1 and Q-S1 would require a lens mount between the K-mount and the Q-mount, and nobody is supporting four different mounts. If Pentax ignores history, they might develop a K-02, but I doubt if they could price it anywhere near to $275 initially - the current low price of the K-50 is a result solely of the fact that they have already paid off its development costs, and many here wonder if they are now cleaning out the attic preparatory to discontinuing it entirely. Pentax owners may also be buying Olympus and Fuji cameras, but I doubt if they are getting either for the current price of a K-50.