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01-28-2011, 12:57 PM   #1
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The Politics of Fashion Photography Part 16

Do You Know When to Shoot?

What does he mean by "Do You Know When to Shoot"? Do you know when to do a fashion shoot? This is a vitally important issue. Because if you do not know when to shoot your fashion story, chances are you won't get the stylist, model, hair, make up artist or manicurist for your very important shoot. Now most of us who have been in this business for some time know this to be true and have learned this lesson the hard way and have suffered the consequences for not knowing the answer to the above question.

The Fashion Business is seasonal. The Fashion collections are shown in several major centers around the world. Not only is it seasonal, the market influences are shifting and as a result, new centers are opening that only a few years ago were inconsequential.

All of the major talent from these major centers especially the models move from city to city acting as the icons representing the major designers from these centers. They walk on the catwalks for Dior, Oscar de la Renta, Tom Ford, Prada, Loewe, Vivienne Westwood, Marc Jacob, Dawid Tomaszewski, etc...I cited several designers who are featured in cities like Madrid, Paris, London, New York, Berlin, etc., to illustrate that these designers represent their headquarters of origin for their collections.

Now if you do not know when these collections take place (as they happen everywhere around the world) and you are seeking a specific model for your shoot, you better know when they will be available for yours.
In most cases it is best to get them when they are in your town for the collections and if not, you may have to pack your bags and go to where they are.

The same rules apply to top tier fashion stylists, hair and make-up artists and that rare breed of manicurists.
So, if at some point in time you are commissioned to do a shoot or are planning on doing a submission with a credible upper tiered model and team, know where your talent is.

You can find out when and where he collections are by typing in Google "Fashion Collections Schedules"

More "Politics of Fashion" Coming Soon
Benjamin Kanarek Blog | Benjamin Kanarek Blog

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04-06-2011, 10:52 PM   #2
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Hi Benjamin,

Just wanted to say thanks for the insight into your world.

I started out wanting to shoot fashion, but got side tracked by Fetish and the alternative cultures and fashions. It's very interesting to read the differences, and similarities, between the two genre's.

Fetish can be much the same but the schedules are much more haphazard and irregular, Add in the party/event scene, and most of the big-name models having their own sites and schuldes to take care of, and it can be real nightmare to pin people down.

The budgets and target audience aren't as large either, so getting a gig to fly somewhere and shoot, or someone flown to you, is reserved for very few photographers.
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