Originally posted by thibs In low end models, forget about TAV, two wheels etc.
Now, if the K-r is targeted higher than K-x (I mean, in market segment), then it may inherit of some of these.
The theory, based on nothing other than a bit of thought, is that Pentax maintains the K-X as the low-end entry level. If that doesn't sound silly. At about its existing street price.
There is room, then, for USD $700-$850 K-R kit. Street price depends on its value in relation to competition. That is the high-end entry level. Perhaps aimed at (would-be) enthusiasts rather than budget-minded family memory keepers.
WR is a big unknown here but the addition of a new sensor, AF points, competitive video, perhaps improved SR, etc. would provide the justification for the higher price as well as provide justification for upgrade from K-X. And it's available in fuchsia with a black pommel and pale pink fender skirts.
K-7 continues to be marketed, at ($900-$1K) for those who like the sealing, size, handling, and still image capabilities. It's behind on ISO (from a competitive position) but it's the entry level for the outdoor niche interested still images. I'd suggest a 55-300 WR release to accompany this emphasis. Moderately-priced 17-70 WR would be an ideal complement but hardly likely. Think old-style Sigma (non-OS, non-HSM) with weather resistance rather than * sealing.
Then we have the wunderkind, K-5, at the top of the heap. Plenty of room for improvement over the K-7, as we read endlessly, and room, too, for the appropriate pricing at $1,600 (maybe) and falling to competitive levels.
If either of the new cameras find their pricing pushed too close to the older model, the older model drops again or (in the case of the K-7) vanishes entirely.
We'll look at this again at the end of this year.