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10-27-2011, 03:00 PM   #1
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New PENTAX slogan: Be Interesting

I hope they didn't pay their advertising agency too much for the new PENTAX slogan: "Be Interesting." I could have come up with a better slogan for the mere cost of a few lenses.

This is just as bad as the new Kaiser Permanente slogan: "Thrive!", among others.

Do I really need PENTAX to be interesting? Will PENTAX do anything to make my photography more interesting?

This must be the vaguest and least interesting slogan since whatever the last stupid slogan was.

10-27-2011, 03:01 PM   #2
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Still interesting . . . . . .
10-27-2011, 03:05 PM   #3
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Its not new, thats been their slogan for quite a while now.
10-27-2011, 03:07 PM   #4
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Hasn't that been the slogan for quite a few years now?


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10-27-2011, 03:15 PM   #5
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Better than the last few M$ slogans....

"Where do you want to go today?"
"Your potential. Our passion."
"Be What's Next."
10-27-2011, 03:16 PM   #6
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THREADJACK!! Create A New Slogan!!

QuoteOriginally posted by dragonfly Quote
This is just as bad as the new Kaiser Permanente slogan: "Thrive!", among others.
Back in the day, I schlepped bagged concrete (Armstrong method) at a warehouse across the street from a Kaiser Permanente gravel+cement yard. All day long their pink concrete-mixer trucks rolled in and out, flaunting their slogan, FIND A NEED AND FILL IT. We decided that as a concrete business, they should replace one word: FIND A HOLE AND FILL IT. Ah, them was the days...

QuoteQuote:
This must be the vaguest and least interesting slogan since whatever the last stupid slogan was.
Yeah, it feels too much like PENTAX: DON'T BE A F*CKTARD!
How about from NIKE: JUST DO IT to PENTAX: JUST SHOOT IT.
Or maybe PENTAX: LIGHT IN, MAGIC OUT. No, that sucks too.

THREADJACK!

OK, it's contest time. Let's see submissions for a new Pentax-Ricoh Imaging Corp slogan. First prize: A week in Yuma, AZ. Second prize: Two weeks in Yuma AZ. Or better yet, winners are awarded a new PFC member category: Pentax Sloganeer. How does that sound?

Let's see some inspired suggestions, OK?
10-27-2011, 03:16 PM   #7
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QuoteOriginally posted by TOUGEFC Quote
Its not new, thats been their slogan for quite a while now.
QuoteOriginally posted by Adam Quote
Hasn't that been the slogan for quite a few years now?
I guess I haven't been paying attention.
10-27-2011, 03:32 PM   #8
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"Pentax: be innovative" (instead of "be interesting")

Is Yuma, AZ where Adam lives??

10-27-2011, 03:46 PM   #9
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Pentax needs a better marketing agency.
My try:


hhahaha
Just send me all those limited prime lens, and we're fine. Thanks, Pentax.
10-27-2011, 05:09 PM   #10
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How bout "Pentax: F*@k Canon!"
10-27-2011, 05:16 PM   #11
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The only problem is that they were taken with 5D, or the 2nd shot at least.
10-27-2011, 05:48 PM   #12
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Hahaha! Also, i wrote loose instead of lose...:/
Im not going to get those limiteds then..
10-27-2011, 05:48 PM   #13
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Stand out from the mob put a single Pentax user in amoungst a football field full of sheep, would work well in NZ and Australia
10-27-2011, 06:09 PM   #14
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The New Ricoh: Stuck on Pentax
10-27-2011, 08:02 PM   #15
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QuoteOriginally posted by wedgetail Quote
Stand out from the mob put a single Pentax user in amoungst a football field full of sheep, would work well in NZ and Australia


Our Mac User Group had a T-Shirt years ago with a similar theme. A bunch of drab grey clones and in the middle the two tone "Mac Man" finder icon from Mac OS 7.6. The caption was "Stand out in a crowd". (Remember, this was when Apple had a 5% market share. The iMac hadn't been introduced yet.)

The same theme would work for Pentax. A lone photographer amidst a crowd of Canikon clones using a K-r (choose color).
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