I think he was making the point that his work has value and it costs money to make and therefore you should not expect to get it for free. If you steal it and use it he will bill you what it would cost to buy the gear and go take the 1 picture (punitive not what he would sell it at )
Quote: As someone mentioned, THIS single photo didn’t cost me $6,612, but if you wanted to create it, from scratch, that is what is involved. So I consider it the replacement value if it’s stolen, or how much my lawyer will send you a bill for if it’s found being used without my permission.
Now I think he expressed himself poorly but his intent was clear. You don't expect others to work for free neither will I so don't ask.
Where he's wrong of course is that magazines and papers not only ask togs but artists and writers for free product for exposure. 15 years ago this would rarely have been the case but the digital world has changed all that and people will give product for free (generally young people who think it will jump start their career aspirations - it won't in reality it will undermine them)
The easiest and smartest answer is, I'm sorry but I do not provide free images, however in the interest of developing an ongoing relationship with you for image sales I will offer a one time discounted License for your use of...... If this is unacceptable to you then i wish you luck in your search for a suitable image from another source and perhaps we can do business on a project you have a budget for in future. Please see the rest of my portfolio at..... for examples of the type of work I do that may be of interest in future
Then If they take his image and use it send a punitive invoice (though his calculation is excessive) along with copies of the correspondance
always works better when you are professional
But I wholly understand his frustration. AFAIC all artists should be compensated see above a few posts