Originally posted by jpzk Those are all very common daily items used all over but you just look at the "design with a purpose" and quickly realize that this company could turn ordinary, bland and uninteresting objects into high-design and completely innovative products.
Last time I looked, my camera was neither ordinary, bland or uninteresting, and it's highly innovative as well.
I didn't need Dyson's design to pick Pentax in the first place, and I don't need his condescending attitude to reinforce my decision.
Dyson has placed themselves as a premier brand, and their price reflects it. The people who purchase them feel that the products work better because they paid more for them. It's the same reason that Kirby charges $1200 for a vacuum that works the same as any other. I used to work in a vacuum cleaner store and the expensive machines break down just as much as the cheap ones do.
It's also the same for brands like Apple, Leica, Rolex, etc. Their products don't necessarily work any better, but because of the prestige of the brand, they can command a higher price, and people will willingly pay those higher prices. Do you know how they became prestige brands? They charged more for their products.