[interested_observer]

Well at least Pentax was not cited with their Marketing speak...

• LensRentals.com - Say Whhaaat?

..... Just remembered that Pentax doesn't have a Marketing Department to speak of.....

[bdparker]

I nearly wet my self when I read this one

"Sigma 300-800: ”A perfect lens for surveillance use, its stealth black finish is unobtrusive and easily concealed.”
OK, let me get this straight: the lens weighs 13 pounds, is nearly 3 feet long with the hood mounted, and has a front element the size of a dinner plate. But by painting it black, it’s now “ unobtrusive and easily concealed”. If you mount it as a gun on a battleship, maybe."

[Alizarine]

Perhaps the same would work if the upcoming Pentax DA560 was painted in black, too

Sony Sony SAL 30mm f/2.8: “While most Macro lenses are not image stabilized, this one is, because Sony builds SteadyShot® INSIDE image stabilization into every ‘A’ camera body.”

An Image Stabilization within an image stabilization.... curse Nolan for bringing us "Inception" =))
yes, we can go deeper!

[Docrwm]

I nearly wet my self when I read this one

"Sigma 300-800: ”A perfect lens for surveillance use, its stealth black finish is unobtrusive and easily concealed.”
OK, let me get this straight: the lens weighs 13 pounds, is nearly 3 feet long with the hood mounted, and has a front element the size of a dinner plate. But by painting it black, it’s now “ unobtrusive and easily concealed”. If you mount it as a gun on a battleship, maybe."

Now that's funny stuff right there, I don't care who you are!