Dear Ned,
You may have noticed that Pentax accidently released a lot of news in the last 60 days. New products, new lens announcements, new corporate structure.
You'd never notice it by looking at
www.pentaximaging.com
Glad you're still excited about the merger last October, and the GPS for the K5. But some other things have happened since then.
Yes, I know if I click down several links I can (eventually) find out about the new K-01. But guess what? For a huge number of web surfing folk, if it's not on your main page, it doesn't exist. Seriously, no one wants to dig through layers of your website to "discover" your new products. You need to push them, and promote them. And the way you do that is through your main page.
Look at Nikonusa.com. In many ways, Nikon and Pentax are similar, in that they are primarily camera companies. And the websites are a similar template.
But on Nikon's page: the D800, the D4! Some P&S cameras that I don't care about but which they are actively promoting!
On your page: the GPS from last year, the Pentax Q from last year, the Pentax merger from last year ... and the WG-2. Ok, I don't get that last part. Why promote 3 old products and one new one? I'm confused. Are you embarrased by the K-01? Wishing it would go away? Don't think it will sell? That last one might be a self-fulfilling prophecy.
Seriously, Pentax America, what's the deal?!
And don't you dare tell me it's because of Pentax's small market presence in this country. That means that you need to promote your electronic (web, twitter, etc.) presence MORE, not less. But that of course, means paying attention. And, you know,
marketing.