Originally posted by alohadave So they form a new company in the US that will distribute both Pentax and Ricoh products, and that indicates to you that they are going to kill the brand?
I think that post before the OP saw Ned's announcement. It isn't really a new company. They are just renaming Pentax Imaging to PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX). They did say it was the formation of a new company so we will see who the President of it will be. However, it is going to be in Denver and Pentax Imaging moved from Golden to Denver last year. Maybe they will have an in house serve dept.