Originally posted by jeffshaddix I have yet to meet a good camera salesman, but that's what they are - salesmen. It's similar to going to a car dealership. They know diddly about their cars if you bother to do some research and ask an informed question, but for 95% of their customers it doesn't matter. It's more important to have good marketing skills than know the product.
That's pretty much a universal truth in my experience, unless you can find someone who has a passion for the topic. I know that's an overworked and commodified word these days, but such people do exist. They mostly seem to exist, however, in the smaller stores that are under most threat from the big retail chains - even the "specialist" camera franchises - and online sellers. If you can find one, then you should support them as much as possible, but they have to still put an acceptable value proposition to you.
I can only quibble with one small matter in what you say: "marketing" is largely about knowing your product and the people who will be likely to buy it, how best to get it to them at an acceptable price, and how to feed market information back into the next iteration of the product. "Selling" skills are what most salespeople in any field have, which is a part of the marketing equation but also stands on its own. "Selling" is all about persuading a customer that what you have is what they want, and when the customer is not well-informed it takes little product knowledge to be successful in that. Sadly, the latter is what we're seeing a lot of now.