Originally posted by ddjchemist Yes, some pros need to print very large prints, and thats the only reason to go with FF. How many of you here are making money from photography? How many of you print over 16x20? Sure some do, but not a large number of people. I .
Actually the ability to print large prints is low on the list. the ability to build better lower price wide angles, the DOF difference
the big 1 in my opinion is the ability to acheive the same dof on equivalent lenses, but with the Ff lens stopped down to it's optimal performance area
so as an example you can shoot the da* 50-135 @ 135 f2.8 or a 70-200 2.8 @ 200 f4.0. the Ff should perform better because you are shooting optimized (or f4 on the DA* and 5.6 on the FF lens) some DOF but for the in focus areas sharper. particularly important if you are placing the primary subject of to the side rather than in the center
If the FF sensor has enough pixels you can of course crop it to the same performance as the apsc camera (ie d800 crops to d7000). if it is a 24mp ff it will print better than a 24mp apsc because the pixel density is lower and will have less noise.
there are lots of reasons to want one, and many to be happy with an apsc. Ultimately though by not making a FF Pentax limits their market. Thing is from all the rumours on upcoming FF this will be the year FF starts impacting upper level apsc due to price drops. If the D600 is indeed a FF D7000 and it sells for the rumoured $1500 it will be a category killer. Personally i think it is more likely to be 1999, but it is still going to bleed enthusiast dollars away from the other brands if they don't have an offering to compete.
As time goes on this will become a massive issue for Pentax because like it or not this is the way the market will head and Pentax will end up marginalized (even more than they already are)