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06-07-2012, 03:23 PM   #1
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Holy crap! Pentax marketing stinks!

Apologies if this is old news to everyone.

Go the Pentax imaging site and check out the WG-2 rugged camera:
PENTAX - Optio WG-2 Vermillion Red

Scroll through the enticing product shots at the top. Go past the snow-covered one and the wet one and you'll find...this:

Name:  876_1328567600_Optio_WG-2_Red_Muddy_3QLeftView_MacrolitesOn_large.jpg
Views: 670
Size:  100.4 KB

What was the product photographer thinking? Presumably something along the lines of this:
"Done the ice shot. Done the water shot. What's next? Dang, I'm all out of fresh mud. Improvise! Grunt...grunt...strain...perfect!"

06-07-2012, 04:00 PM   #2
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it can take all the SH*T you can dish out?
06-07-2012, 04:00 PM   #3
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Maybe it was intentional? I've seen this all over the net in blogs and forums, more attention than it would have gotten with a standard product shot... I find it hard to believe that it was approved by Pentax without anyone saying "hey, wait a minute, this photo looks like the camera got s*** on."
06-07-2012, 04:22 PM   #4
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Original Poster
QuoteOriginally posted by JenniferLeigh Quote
Maybe it was intentional? I've seen this all over the net in blogs and forums, more attention than it would have gotten with a standard product shot... I find it hard to believe that it was approved by Pentax without anyone saying "hey, wait a minute, this photo looks like the camera got s*** on."
Then surely it should have accompanied a extreme-sport-type, youth oriented ad campaign, something like:
"Sh*t happens but at least your camera blah blah blah"

Not just be hidden away on the product page.

I'd not seen this picture until this evening. I was both amused and flabbergasted.

06-07-2012, 05:24 PM   #5
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This is old news, was discuss previouly
06-07-2012, 05:58 PM   #6
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May be old news but I missed the prior one. This is hilarious. Oh wait, if that is how Pentax markets its product... not so funny.
But if I do find the need to video my dog's "underbelly", I'll know just the camera to buy.

wow
06-07-2012, 08:48 PM   #7
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Now, if can see more Pentax photographers in action sports events (even... tennis) besides the CaNikon guys and girls, then we are talking about Pentax marketting, serious marketting.

06-07-2012, 10:20 PM   #8
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They got Tubgirl as their celebrity spokesperson, I see.
06-08-2012, 11:17 AM   #9
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I don't quite know what to think about this. But, I could write the script for it.

" Yes, stuff does happen " When it does, be prepared. Hold your breath, stick your nose in it, and keep on shooting.

Pentax- The one to count on when TSHTF.

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