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07-19-2012, 02:13 PM   #1
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Pentax Canada seem to do their job

A large regional B&M camera chain in Quebec and eastern Ontario just published a summer sales flyer

And what normaly should you see Canon and Nikon on top of the first page . Well not this time

Pentax K-30 is there and in a bright red area. On their web site , the first P&S you see on the roller banner is Pentax Optio

Go and look at the flyer
http://www.zoneimage.ca/linkedfiles/ZI_flyer_2012-11-07.pdf
and here the web page

Zone-Image | Welcome

Should Pentax Ricoh Canada take over the marketing for USA ???

07-19-2012, 02:54 PM   #2
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"Fully weatherproof, dustproof, coldproof design"...with a non-WR lens. Wait for the class-action lawsuit...

It's still nice to see Pentax showing up in a store, though...any store!

To answer your question, yes. The PRIC USA folks probably wouldn't even notice.
07-19-2012, 03:23 PM   #3
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QuoteOriginally posted by ofer4 Quote
"Fully weatherproof, dustproof, coldproof design"...with a non-WR lens. Wait for the class-action lawsuit...

It's still nice to see Pentax showing up in a store, though...any store!

To answer your question, yes. The PRIC USA folks probably wouldn't even notice.
They are doing better here at PRIC USA.

For the K-01 the website took weeks to be updated, for the K-30 it was updated before they actually hit the shelves! For the K-01 there were vague and meaningless answers from official PRIC USA sources, for the K-30 there is a roadtrip, far more "journalists" in the US have been given a pre-release copy to play with, and the message is being managed better overall. Now if we could only get those people that answer the phones for PRIC USA to get on board with actually being informed about Pentax products.......but I will take progress.
07-19-2012, 04:25 PM   #4
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Could we talk about the positive of the advertising, I dont care about the K-01

07-19-2012, 04:38 PM   #5
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QuoteOriginally posted by bobmaxja Quote
Could we talk about the positive of the advertising, I dont care about the K-01
I was just trying to emphasize the improvement we have seen in only 4 months or so.

The print ads for the K-30 are much more on the mark emphasizing WR and feature over designer name. The video I have seen is excellent and both grabs the viewer because it is dynamic and sends precisely the right message - its a great camera for those with an active lifestyle!

How was that?
07-19-2012, 04:41 PM   #6
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QuoteOriginally posted by ofer4 Quote
"Fully weatherproof, dustproof, coldproof design"...with a non-WR lens.
FWIW, that chain also offers a kit with the DA 18-55mm WR lens.

There's a branch in my town, I'm going to play with a K-30 tomorrow, they called me tonight to let me know they had finally received them :-)
07-20-2012, 01:23 AM   #7
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Makes me wonder if they will do the same thing with Henry's??? THe last time I was in a store in Halifax, NS they had one K5 on the shelf and one af360

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