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09-21-2012, 08:12 AM   #1
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Fuji to stop producing movie film !

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Digital cinema camera shooting has been gaining momentum, and digital editing that heavily uses CG composition and VFX processing has now become common in motion picture production. There is also an increase in the number of movie theaters that converted to digital projection, following the increase of 3D motion pictures, implying the dramatically advancing digitalization in the motion picture industry. In such trend, Fujifilm has strived to reduce the costs of the production process for its existing negative films and positive films and continued to supply such films. However, the dramatic decrease of demand in the last few years has become far too great a burden to be covered by corporate efforts. Therefore, it has been decided to discontinue the sales of negative films, positive films, and some other products of motion picture in a prospect of March 2013.
Announcement on Motion Picture Film Business of Fujifilm | Fujifilm Global

09-21-2012, 09:17 AM   #2
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Before we all panic, read the full announcement. They say they will continue to produce film for professional and amateur still photography. So, only a partial panic is in order. Of course, who knows what next year or even next month may bring?
09-21-2012, 04:11 PM   #3
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I am sure as long as there is enough volume in Fuji still film sales they will continue to make it.
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