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12-29-2012, 02:36 AM   #1

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2012 Camera Sales in Japan

BCN Ranking has just released their yearly sales round-up of cameras. It shows MILCs separately from DSLRs.


English Google Traduttore

Pentax/Ricoh has more cameras in there than last year - five in total. Actually, I was surprised the K-30 and K-5 were so close. Another interesting thing is that the K-01 made it into the top 20.

12-29-2012, 03:15 AM   #2
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Q is doing pretty decent for a (most of the time) single camera series. K-01 is a niche product as the result shows and it can't have been that cheap to bring in Mark Newson. One interesting fact is that sensor size doesn't really seem to the most crucial part when it comes to mirrorless sales, if anything smaller sensor cameras seems to sell more.

In the DSLR segment I'm surprised how close it is between Pentax and Sony, but I doubt it' that close worldwide. No real surprises after that.
12-29-2012, 07:14 AM   #3
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Thanks for the info ... J
12-29-2012, 07:35 AM   #4
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I'm a sucker for this kind of data.


Compiled from the top 20, u43 combined is 50%, NEX on 18%, Nikon 1 at 13%. I am shocked that the J1 was so popular in Japan. Shocked, I say.


Canon at 52%, Nikon 34%. That's pretty much as things have been for many years now. Pentax at 5%, again where it has been for some time I think, but Sony at 6% beating Pentax to take 3rd is a bit hard to stomach. Also, Nikon's best selling dSLR is the D5100, selling almost four times better than the K-r and K-30 combined.

No. Accounting. For. Taste.

Final world:

Things are holding steady for Pentax in terms of dSLR marketshare, and their marketshare in mirrorless is actually even better than in dSLRs. As always they are stuck as a niche player in both, but things are holding steady at least.

Their main threat in 2013 is probably Fujifilm. They have a strong lineup now that caters to the same kind of people who are likely to be interested in Pentax. And then then there's what Nikon will field as a D7000 replacement against the K-5ii, and the question of just how many Pentaxians will jump ship for a cheap full frame dSLR...

On the other hand the first salvo of RicohPentaxes are surely almost ready for release...

Last edited by rjm; 12-29-2012 at 07:42 AM.
12-29-2012, 08:40 AM   #5
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It's pretty interesting, particularly since the K01 was not discounted in Japan like it was in the United States. But the Japanese market is very different from Europe or the US as we'll.
12-29-2012, 12:22 PM   #6
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12-29-2012, 02:46 PM   #7
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Korean products traditionally do pretty bad in Japan.

12-29-2012, 03:37 PM   #8
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Our local BJ's Wholesale Club has Nikon D5100's with 2 lenses, an 18-55 and 55-200 for $699, along with a shoulder bag and an 8GB SD card. It's no wonder it's at the top of the sales chart. It may be even cheaper elsewhere.
Nikon D5100 16.2MP DX-Format 3" LCD SLR Camera Bundle with 18-55mm, 55-200mm VR Lenses and Bonus 8GB SD Card - BJ's Wholesale Club
Is Pentax/Ricoh in a position to compete with this?
12-29-2012, 06:16 PM   #9

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Thank you for posting this (well, I saw it before reading this thread but that's unimportant).

Pentax Ricoh did quite well, for their first year. A good performance in the MILC arena, without trying too hard; the Q10 is also selling well. I'm a little bit (pleasantly) surprised that the K-01 managed to enter on #20, as well.
Their DSLRs did OK, too; lacking an updated high end camera as well as a really cheap entry level probably hurt. The K-5 II(s) appears to be well received, and things will change (for the better) next year.

And... the FF lost; it's still single digit market share, and it's doubtful this would change soon.
12-30-2012, 07:45 PM   #10

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Looking at this again, some other points stood out to me.
  • The biggest sellers are older models, which have been available cheaply. Look at the top 6 DSLRs.
  • When you look at models that were released at the same time, Pentax has done quite well. An example would be the Nikon D3200, Canon X6i and K-30. They were all released around the same time at around the same price. Pentax is not far behind.
  • The K-5 did well against the D7000 when you consider that the shops were out of stock by mid summer.
  • The Nikon J1 probably did well because it was the only sensibly-priced Nikon model, whereas Sony, Panasonic and Olympus' market share is split between a number of strong models.
  • Only 4 EVF models are in the top 20 mirrorless models and none in the top 10. Perhaps it is not such an issue for the mass market.
12-30-2012, 08:28 PM   #11
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QuoteOriginally posted by Kunzite Quote
And... the FF lost; it's still single digit market share, and it's doubtful this would change soon.
Exactly, only 1 FF sold better than the pentax DSLRs.

Also Fuji was nowhere to be seen...
12-31-2012, 04:32 AM   #12
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QuoteOriginally posted by Nuff Quote
Exactly, only 1 FF sold better than the pentax DSLRs.

Also Fuji was nowhere to be seen...
  1. no Fujifilm among the top 20 mirrorless cameras and
  2. four 24x36 cameras among the top 20 DSLRs, totalling a 6.2% market share (top 20: 96.4% of total sales).
01-01-2013, 06:14 AM   #13
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The Q has gotten a lot of negative comments here at PF (but not from those who own it!), but these numbers show that Pentax did a good job with this camera. Ricoh didn't buy Pentax just for the K-mount, the Q and the 645D both make Pentax interesting.

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