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photoman1 · 01-09-2013, 12:18 PM

Pentax's First Real Advertisement! It's for the Q10!

You Tube

@1:06 in the video

I wonder if it was shot with a Pentax?

**blackcloudbrew** · 01-09-2013, 12:30 PM

Oh, this may sound a bit sarcastic but we have other companies with all sorts of other toys and we have multicolored Q10 bodies...Ok, I so love the colors too. The are Qute.

Edit: we've been here before with other DSLR bodies too.

SashasMom · 01-09-2013, 12:39 PM

I saw a Target ad that had the Pentax Optio WG-2 for sale in store. Is this new?

**boriscleto** · 01-09-2013, 12:41 PM

Originally posted by SashasMom

I saw a Target ad that had the Pentax Optio WG-2 for sale in store. Is this new?

The Target deal took place while Ned was still president of Pentax America. Too bad he couldn't get them to carry the K-30 in-store.

Jean Poitiers · 01-09-2013, 01:18 PM

Thanks for the link ... J

Docrwm · 01-09-2013, 01:43 PM

Its not the first real ad, even in modern times. There was a great set of videos placed online for use in the Home Market for the K-30.

troika · 01-09-2013, 01:50 PM

Originally posted by blackcloudbrew

Oh, this may sound a bit sarcastic but we have other companies with all sorts of other toys and we have multicolored Q10 bodies...Ok, I so love the colors too. The are Qute.

Edit: we've been here before with other DSLR bodies too.

I'm not a Q guy, but I actually think this is a good move. On one end of the camera market, we've got high end SLRs and on the other, the market is losing volume to iPhones. This may drag hipsters back into real ILCs who were settling for their phone cameras. I'll bet it turns out to be a shrewd business move. Think of it as a way to fund the full-frame project.

Last edited by troika; 01-09-2013 at 03:58 PM.

photoman1 · 01-09-2013, 01:53 PM

Originally posted by Docrwm

Its not the first real ad, even in modern times. There was a great set of videos placed online for use in the Home Market for the K-30.

Do you mean Japan by home market? I have seen the K30 ads on their youtube channel.

Did you see the banner ad on the building in the video at 1:06?

EarlVonTapia · 01-09-2013, 01:59 PM

The current head of Pentax Ricoh Americas, hired this past September, is Jim Malcolm, a man who has built his career in marketing. Google his name + LinkedIn to see his resume. His hiring signals to me that Pentax is focusing more on marketing in the future.

Docrwm · 01-09-2013, 02:04 PM

Originally posted by photoman1

Do you mean Japan by home market? I have seen the K30 ads on their youtube channel.

Did you see the banner ad on the building in the video at 1:06?

Yes and yes. Pentax has done such things in Japan in the recent past for the Q, K-30, etc. Doing them at CES this year is a HUGE step up from the toilet room that Pentax had last year. Still, its not the first ad for Pentax, even recently.

photoman1 · 01-09-2013, 02:06 PM

Originally posted by Docrwm

Yes and yes. Pentax has done such things in Japan in the recent past for the Q, K-30, etc. Doing them at CES this year is a HUGE step up from the toilet room that Pentax had last year. Still, its not the first ad for Pentax, even recently.

That is true. I won't disagree with that. It's Pentax's first real ad in the US.

**gofour3** · 01-13-2013, 09:23 AM - **1 Like**

These are the "first" advertisements by Pentax:

You Tube

You Tube

Phil.

01-09-2013, 12:30 PM	#2
blackcloudbrew Loyal Site Supporter Join Date: Mar 2009 Location: Cotati, California USA Photos: Gallery \| Albums Posts: 4,461	Oh, this may sound a bit sarcastic but we have other companies with all sorts of other toys and we have multicolored Q10 bodies...Ok, I so love the colors too. The are Qute. Edit: we've been here before with other DSLR bodies too. Last edited by blackcloudbrew; 01-09-2013 at 12:38 PM.

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01-09-2013, 12:39 PM	#3
SashasMom Senior Member Join Date: Sep 2009 Location: Washington Photos: Gallery \| Albums Posts: 133	I saw a Target ad that had the Pentax Optio WG-2 for sale in store. Is this new?

01-09-2013, 12:41 PM	#4
boriscleto Loyal Site Supporter Join Date: Dec 2009 Location: North Syracuse, NY Photos: Gallery Posts: 16,477	Originally posted by SashasMom I saw a Target ad that had the Pentax Optio WG-2 for sale in store. Is this new? The Target deal took place while Ned was still president of Pentax America. Too bad he couldn't get them to carry the K-30 in-store.

01-09-2013, 01:18 PM	#5
Jean Poitiers Pentaxian Join Date: Apr 2011 Location: Lost in translation ... Photos: Gallery \| Albums Posts: 18,076	Thanks for the link ... J

01-09-2013, 01:43 PM	#6
Docrwm Veteran Member Join Date: Sep 2010 Location: Somewhere in the Southern US Photos: Gallery \| Albums Posts: 12,285	Its not the first real ad, even in modern times. There was a great set of videos placed online for use in the Home Market for the K-30.

01-09-2013, 01:50 PM	#7
troika Pentaxian Join Date: Dec 2012 Location: Seattle, WA USA Posts: 1,753	Originally posted by blackcloudbrew Oh, this may sound a bit sarcastic but we have other companies with all sorts of other toys and we have multicolored Q10 bodies...Ok, I so love the colors too. The are Qute. Edit: we've been here before with other DSLR bodies too. I'm not a Q guy, but I actually think this is a good move. On one end of the camera market, we've got high end SLRs and on the other, the market is losing volume to iPhones. This may drag hipsters back into real ILCs who were settling for their phone cameras. I'll bet it turns out to be a shrewd business move. Think of it as a way to fund the full-frame project. Last edited by troika; 01-09-2013 at 03:58 PM.

01-09-2013, 01:53 PM	#8
photoman1 Forum Member Join Date: Jul 2012 Posts: 88 Original Poster	Originally posted by Docrwm Its not the first real ad, even in modern times. There was a great set of videos placed online for use in the Home Market for the K-30. Do you mean Japan by home market? I have seen the K30 ads on their youtube channel. Did you see the banner ad on the building in the video at 1:06?

01-09-2013, 01:59 PM	#9
EarlVonTapia Veteran Member Join Date: Oct 2012 Location: Vancouver Photos: Gallery Posts: 1,207	The current head of Pentax Ricoh Americas, hired this past September, is Jim Malcolm, a man who has built his career in marketing. Google his name + LinkedIn to see his resume. His hiring signals to me that Pentax is focusing more on marketing in the future.

01-09-2013, 02:04 PM	#10
Docrwm Veteran Member Join Date: Sep 2010 Location: Somewhere in the Southern US Photos: Gallery \| Albums Posts: 12,285	Originally posted by photoman1 Do you mean Japan by home market? I have seen the K30 ads on their youtube channel. Did you see the banner ad on the building in the video at 1:06? Yes and yes. Pentax has done such things in Japan in the recent past for the Q, K-30, etc. Doing them at CES this year is a HUGE step up from the toilet room that Pentax had last year. Still, its not the first ad for Pentax, even recently.

01-09-2013, 02:06 PM	#11
photoman1 Forum Member Join Date: Jul 2012 Posts: 88 Original Poster	Originally posted by Docrwm Yes and yes. Pentax has done such things in Japan in the recent past for the Q, K-30, etc. Doing them at CES this year is a HUGE step up from the toilet room that Pentax had last year. Still, its not the first ad for Pentax, even recently. That is true. I won't disagree with that. It's Pentax's first real ad in the US.