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1) Bring back the 250-600 zoom in weatherproof APS-C
2) Make the logo on it BIGGER AND BRIGHTER than Canon or Nikon...think LED's...
3) bring out a FAST pro APS-C camera
4) Give a half dozen away to sports photographers and park them at the sidelines at football, baseball, and basketball games
5) Watch the profits roll in
That's why the current obsession in North American with Canon and Nikon, they're seen in sports.
Why don't they do this? Seems like a no brainer to me.
Cheers,
Cameron
PS: the K5 rules! What an amazing camera.