Carl Zeiss changing lens name to just ZEISS

**interested_observer** · 06-28-2013, 08:04 PM

Quote:

ZEISS will also label its lenses differently: Carl Zeiss will become ZEISS.

From ?Carl Zeiss? to ?ZEISS? ? a brief story about our brand communication | Camera Lens Blog

Eulogy · 06-28-2013, 10:36 PM

It's an elaborate ploy to save 3.7 cents on engraving extra letters onto the cosmetic rings!

I kind of like Carl Zeiss better though. ZEISS just looks pretentious.

Na Horuk · 06-29-2013, 03:54 AM

Well, at least it doesn't contain buzzwords like "HD"..

wildman · 06-29-2013, 04:13 AM

A rose by any other name?

06-28-2013, 08:04 PM	#1
interested_observer Loyal Site Supporter Join Date: Jun 2009 Location: Tumbleweed, Arizona Photos: Gallery \| Albums Posts: 5,707	Carl Zeiss changing lens name to just ZEISS Quote: ZEISS will also label its lenses differently: Carl Zeiss will become ZEISS. From ?Carl Zeiss? to ?ZEISS? ? a brief story about our brand communication \| Camera Lens Blog

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06-28-2013, 10:36 PM	#2
Eulogy Veteran Member Join Date: Feb 2012 Location: Fredericton, New Brunswick Photos: Gallery Posts: 632	It's an elaborate ploy to save 3.7 cents on engraving extra letters onto the cosmetic rings! I kind of like Carl Zeiss better though. ZEISS just looks pretentious.

06-29-2013, 03:54 AM	#3
Na Horuk Veteran Member Join Date: Feb 2012 Location: Slovenia, probably Photos: Gallery \| Albums Posts: 11,186	Well, at least it doesn't contain buzzwords like "HD"..

06-29-2013, 04:13 AM	#4
wildman Veteran Member Join Date: Jun 2008 Location: Flyover America Posts: 4,469	A rose by any other name?