Forgot Password
Pentax Camera Forums Home
 

Reply
Show Printable Version Search this Thread
09-03-2013, 04:58 PM   #1
Veteran Member
bossa's Avatar

Join Date: Jul 2011
Location: Adelaide
Posts: 4,546
Ricoh is appropriating Pentax History now.

It appears that Ricoh is trying to usurp Pentax' history. Take a look at this quote from their own website in the USA.

"The company now known as Ricoh Imaging Americas Corporation, was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features."

PENTAX - Ricoh Imaging Americas Corporation Expands Team with Appointment of Brian McIntosh as Director of Marketing



09-03-2013, 05:14 PM - 4 Likes   #2
Pentaxian




Join Date: Jan 2011
Location: New York
Posts: 4,211
And? This is nitpicking fluff text.
09-03-2013, 05:17 PM   #3
Veteran Member
Wired's Avatar

Join Date: Aug 2009
Location: Edmonton, AB
Photos: Gallery | Albums
Posts: 2,519
Saw this on Ricehigh first. I laughed then got on with my day. There are more things to talk about... like whats going to be announced in 2 days?!
09-03-2013, 05:31 PM   #4
Junior Member
Penta x Tuga's Avatar

Join Date: Mar 2007
Location: Cascais, Portugal
Photos: Gallery | Albums
Posts: 38
QuoteOriginally posted by Wired Quote
Saw this on Ricehigh first. I laughed then got on with my day. There are more things to talk about... like whats going to be announced in 2 days?!
Seems rather factual (though the mention of ricoh imaging americas corporation sounds a bit strange in this context). No need to read something that isn't there: Pentax as a company no longer exists, but it's legacy, a product line of cameras branded Pentax, survives as part of Ricoh Imaging. I don't see how this is «appropration» of anything.

09-03-2013, 05:31 PM - 2 Likes   #5
Site Supporter
Site Supporter
jatrax's Avatar

Join Date: May 2010
Location: Oregon Cascades
Photos: Gallery | Albums
Posts: 11,777
QuoteOriginally posted by bossa Quote
"The company now known as Ricoh Imaging Americas Corporation, was originally founded in 1919, under the name Asahi Optical Joint Stock Co
I read that the other day and I guess my interpretation was the opposite. At least they took the time to KEEP the history they could have dropped all mention of Asahi. I thought it was a logical progression as the company is now called Ricoh Imaging Americas with a clear connection to its past. They are saying this is the same company, just a new name.

They could have simply removed all evidence of Pentax and Asahi from before they bought the company. Personally I think this is a good thing, a connection to the Pentax history and values is more important than any particular product.
09-03-2013, 05:32 PM - 1 Like   #6
Site Supporter
Deimos's Avatar

Join Date: Oct 2010
Location: Kingdom of Wonder
Posts: 1,775
The company has been Asahi, Honeywell, Pentax, Hoya and now Ricoh, whats the difference?

One look at the timeline should make it clear the Pentax brand name isnt going anywhere.

Ricoh owns the history now. It is a large chunk of what they purchased and it is very valuable.

RICOH Imaging Timeline
09-03-2013, 05:34 PM - 1 Like   #7
bxf
Pentaxian
bxf's Avatar

Join Date: Jul 2010
Location: Lisbon area
Posts: 1,287
This may be twisting and stretching things a bit, but at the same time, I take it as an indication that Ricoh is trying to build on Pentax's historic strengths, which is exactly what I think they should do.
09-03-2013, 05:48 PM   #8
Veteran Member




Join Date: Aug 2011
Location: Niagara
Photos: Gallery | Albums
Posts: 792
QuoteOriginally posted by bxf Quote
This may be twisting and stretching things a bit, but at the same time, I take it as an indication that Ricoh is trying to build on Pentax's historic strengths, which is exactly what I think they should do.
Agree 100%

09-03-2013, 06:06 PM   #9
Veteran Member
momotazur's Avatar

Join Date: May 2011
Location: Providence, RI
Photos: Gallery | Albums
Posts: 368
QuoteOriginally posted by bxf Quote
I take it as an indication that Ricoh is trying to build on Pentax's historic strengths, which is exactly what I think they should do.
Agreed.
09-03-2013, 06:09 PM   #10
Loyal Site Supporter
Loyal Site Supporter
monochrome's Avatar

Join Date: Mar 2008
Location: St. Louis, Missouri
Photos: Gallery | Albums
Posts: 24,087
My company was quite literally formed by our much smaller acquirer in 2009 with the specific purpose to acquire and merge us. They've completely replaced our name, systems and management, yet EVEN SO they claim our heritage, which extends to 1820. They were formed in 1934 and were always third-rate, growing by acquisition and leverage.

Ricoh hasn't done that.
09-03-2013, 06:16 PM - 3 Likes   #11
Site Supporter
Site Supporter
Clinton's Avatar

Join Date: Feb 2010
Location: Salt Lake City, UT
Photos: Gallery | Albums
Posts: 1,846
We really have moved up to a whole new level of waiting for news haven't we...
09-03-2013, 06:18 PM   #12
Site Supporter
Site Supporter
jatrax's Avatar

Join Date: May 2010
Location: Oregon Cascades
Photos: Gallery | Albums
Posts: 11,777
QuoteOriginally posted by Clinton Quote
We really have moved up to a whole new level of waiting for news haven't we...
I am off to Yellowstone tomorrow. No internet for 10 days so you guys are on your own, lol. Going to miss the big news on the 5th, I guess I will be surprised when I get back.
09-03-2013, 07:10 PM - 2 Likes   #13
Pentaxian
johnmflores's Avatar

Join Date: Apr 2009
Location: Somerville, NJ
Photos: Gallery | Albums
Posts: 5,288
People are going to be popping blood vessels when Adam renames this place RicohForums.com!
09-03-2013, 07:16 PM   #14
Site Supporter
Site Supporter
ramseybuckeye's Avatar

Join Date: Apr 2009
Location: Elida, Ohio
Photos: Gallery | Albums
Posts: 9,864
QuoteOriginally posted by jatrax Quote
I am off to Yellowstone tomorrow. No internet for 10 days so you guys are on your own, lol. Going to miss the big news on the 5th, I guess I will be surprised when I get back.
Have an awesome trip, take as many lenses as you can.
09-03-2013, 07:27 PM   #15
Site Supporter
Site Supporter




Join Date: Mar 2012
Location: Perrineville, NJ
Posts: 1,369
I think the claim may be technically correct, since the text refers specifically to the American company (or subsidiary), formerly known as Pentax Imaging. That always was Pentax.

I could be completely wrong about this, but I don't think Ricoh even had its own US-based camera subsidiary. So for Pentax Imaging, it's just a name change, not even really a merger.
Reply

Bookmarks
  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
americas, cameras, corporation, history, name, pentax, photo industry, photography, ricoh
Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Ricoh announces company name change - no more Pentax Ricoh Imaging, just Ricoh. rawr Pentax News and Rumors 528 10-28-2013 04:39 PM
"What we learn from history is that we don't learn from history." jolepp General Talk 7 05-19-2012 09:38 AM
Is Ricoh going to kill Pentax? geekette Photographic Industry and Professionals 50 04-20-2012 06:45 PM
Ok, Now That Ricoh Ownes Pentax !!! wll Pentax DSLR Discussion 48 10-22-2011 07:16 AM
Photokina 2010 is history, and there was no FF announcement. What now? ilya80 General Talk 25 10-09-2010 08:34 AM



All times are GMT -7. The time now is 10:10 PM. | See also: NikonForums.com, CanonForums.com part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
register
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]
Top