Five Reasons to Choose PENTAX -- New Pentax Marketing

Class A · 09-07-2013, 03:32 AM - **1 Like**

A new marketing effort by Pentax.

Very well done!

I could get used to this.

nirVaan · 09-07-2013, 03:50 AM - **3 Likes**

this marketing effort and the emphasis of the apsc optimized lenses gives me the feeling that FF is years away

elpolodiablo · 09-07-2013, 03:54 AM - **10 Likes**

Got into FF talk in the first reply, it's a record I think.......

RonHendriks1966 · 09-07-2013, 03:54 AM

Who is brand A & B? Good site!

Kunzite · 09-07-2013, 04:00 AM

Or that a new APS-C is close by

ClassA - thanks for posting! I like that big PENTAX, almost like to spite all the "Pentax is gone" doom&gloom. The marketing message is spot on, too.

Originally posted by RonHendriks1966

Who is brand A & B? Good site!

Hint:
Brand A has 17 DX lenses, 16 without the 18-140mm launched in August, but they're listing the 2 older (non-VR) kit lenses. +/- 1, depending on how you count.
Brand B has 12 EF-S lenses, 11 if we cut out the STM launched in August. Spot on!

bvg · 09-07-2013, 04:00 AM

Originally posted by RonHendriks1966

Who is brand A & B?

Probably brand C & N.

gazonk · 09-07-2013, 04:03 AM

Great, well done Pentax!

Class A · 09-07-2013, 04:15 AM

Originally posted by elpolodiablo

Got into FF talk in the first reply, it's a record I think.......

Still chuckling...

Clavius · 09-07-2013, 04:21 AM - **1 Like**

Originally posted by RonHendriks1966

Who is brand A & B? Good site!

Angenieux and Bolex, I can imagine Pentax having a better lens selection then them...

**monochrome** · 09-07-2013, 04:22 AM - **1 Like**

Here it comes. [EDITED: The tone was wrong - the prior has been quoted]

On the good news side it appears they are developing a cohesive marketing strategy centered on five key factors that distinguish Pentax from the others. These are K-mount cameras!

The idea is to be an alternative to CaNikony, not another CaNikony. Pop Photography ad, some on-the-street surprises coming in the US this fall, some early attempts a Deal-bundling (aspirational bundles) - at least there is movement. This is marketing to a lower stratum than enthusiast or professional.

WR / Outdoor / Durable
More APSc lenses
Small / Light / Pancakes (we now know why they repainted the Limiteds)
Colors (installed base of K-mounts and custom color manufacturing - colors here to stay)
IBIS / 100% Prism VF

On the not-so-good news side: They haven't addressed (yet - perhaps in a new body?) any of the big operational shortfalls we know hold them back competitively with the others - AF, Flash Sync, LCD, Mp, etc. I am waiting with bated breath to see the "professional" camera recently hinted at.

We are seeing Ricoh's Plan.

Gray · 09-07-2013, 04:27 AM

Well done Pentax.

Reason no. 6: millions of legacy lenses that I can play with.

image courtesy of the Is This PORN? thread.

Na Horuk · 09-07-2013, 04:27 AM

Originally posted by RonHendriks1966

Who is brand A & B?

I don't know, but only a sucker would buy them! According to the website, those brands have nothing good to offer

But not a bad list, for an ad.

fizzyvimto · 09-07-2013, 04:28 AM

But the marketing effort is on their website... Surely you would already have to be looking at Pentax for it to have any effect.

Uluru · 09-07-2013, 04:46 AM

It is funny; ad says 24 lenses optimised for APS-C.
Picture right below shows 27 lenses, and three FA limiteds stick out like a summer's snow.
Yet those three represent half the Pentax mojo, and no picture is complete without them.

**boriscleto** · 09-07-2013, 04:52 AM

Originally posted by elpolodiablo

Got into FF talk in the first reply, it's a record I think.......

One that's been tied many times. Like three unassisted put outs in an inning of baseball...

09-07-2013, 03:32 AM - 1 Like	#1
Class A Pentaxian Join Date: Aug 2008 Location: Wellington, New Zealand Posts: 11,251	Five Reasons to Choose PENTAX -- New Pentax Marketing A new marketing effort by Pentax. Very well done! I could get used to this.

09-07-2013, 04:00 AM	#5
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	Or that a new APS-C is close by ClassA - thanks for posting! I like that big PENTAX, almost like to spite all the "Pentax is gone" doom&gloom. The marketing message is spot on, too. Originally posted by RonHendriks1966 Who is brand A & B? Good site! Hint: Brand A has 17 DX lenses, 16 without the 18-140mm launched in August, but they're listing the 2 older (non-VR) kit lenses. +/- 1, depending on how you count. Brand B has 12 EF-S lenses, 11 if we cut out the STM launched in August. Spot on! Last edited by Kunzite; 09-07-2013 at 04:16 AM.

09-07-2013, 04:22 AM - 1 Like	#10
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Here it comes. [EDITED: The tone was wrong - the prior has been quoted] On the good news side it appears they are developing a cohesive marketing strategy centered on five key factors that distinguish Pentax from the others. These are K-mount cameras! The idea is to be an alternative to CaNikony, not another CaNikony. Pop Photography ad, some on-the-street surprises coming in the US this fall, some early attempts a Deal-bundling (aspirational bundles) - at least there is movement. This is marketing to a lower stratum than enthusiast or professional. WR / Outdoor / Durable More APSc lenses Small / Light / Pancakes (we now know why they repainted the Limiteds) Colors (installed base of K-mounts and custom color manufacturing - colors here to stay) IBIS / 100% Prism VF On the not-so-good news side: They haven't addressed (yet - perhaps in a new body?) any of the big operational shortfalls we know hold them back competitively with the others - AF, Flash Sync, LCD, Mp, etc. I am waiting with bated breath to see the "professional" camera recently hinted at. We are seeing Ricoh's Plan. Last edited by monochrome; 09-07-2013 at 09:06 AM.

09-07-2013, 04:27 AM	#11
Gray Veteran Member Join Date: Oct 2011 Location: Cape Town Photos: Gallery Posts: 536	Reason no. 6 Well done Pentax. Reason no. 6: millions of legacy lenses that I can play with. image courtesy of the Is This PORN? thread. Last edited by Gray; 09-07-2013 at 09:37 AM.

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09-07-2013, 03:50 AM - 3 Likes	#2
nirVaan Senior Member Join Date: Jul 2011 Location: Tokyo Posts: 115	this marketing effort and the emphasis of the apsc optimized lenses gives me the feeling that FF is years away

09-07-2013, 03:54 AM - 10 Likes	#3
elpolodiablo Veteran Member Join Date: Dec 2009 Location: Sydney, Australia Photos: Gallery Posts: 1,637	Got into FF talk in the first reply, it's a record I think.......

09-07-2013, 03:54 AM	#4
RonHendriks1966 Banned Join Date: Jan 2009 Photos: Gallery Posts: 9,675	Who is brand A & B? Good site!

09-07-2013, 04:00 AM	#6
bvg Veteran Member Join Date: Apr 2012 Location: Queensland, Australia Photos: Albums Posts: 340	Originally posted by RonHendriks1966 Who is brand A & B? Probably brand C & N.

09-07-2013, 04:03 AM	#7
gazonk Pentaxian Join Date: Feb 2009 Location: Oslo area, Norway Photos: Gallery \| Albums Posts: 3,746	Great, well done Pentax!

09-07-2013, 04:15 AM	#8
Class A Pentaxian Join Date: Aug 2008 Location: Wellington, New Zealand Posts: 11,251 Original Poster	Originally posted by elpolodiablo Got into FF talk in the first reply, it's a record I think....... Still chuckling...

09-07-2013, 04:21 AM - 1 Like	#9
Clavius Veteran Member Join Date: Feb 2011 Location: De Klundert Photos: Gallery Posts: 4,150	Originally posted by RonHendriks1966 Who is brand A & B? Good site! Angenieux and Bolex, I can imagine Pentax having a better lens selection then them...

09-07-2013, 04:27 AM	#12
Na Horuk Veteran Member Join Date: Feb 2012 Location: Slovenia, probably Photos: Gallery \| Albums Posts: 11,186	Originally posted by RonHendriks1966 Who is brand A & B? I don't know, but only a sucker would buy them! According to the website, those brands have nothing good to offer But not a bad list, for an ad.

09-07-2013, 04:28 AM	#13
fizzyvimto Senior Member Join Date: Jul 2013 Location: Cheshire Posts: 104	But the marketing effort is on their website... Surely you would already have to be looking at Pentax for it to have any effect.

09-07-2013, 04:46 AM	#14
Uluru Banned Join Date: May 2010 Location: Back to my Walkabout Creek Photos: Gallery \| Albums Posts: 2,535	It is funny; ad says 24 lenses optimised for APS-C. Picture right below shows 27 lenses, and three FA limiteds stick out like a summer's snow. Yet those three represent half the Pentax mojo, and no picture is complete without them.

09-07-2013, 04:52 AM	#15
boriscleto Loyal Site Supporter Join Date: Dec 2009 Location: North Syracuse, NY Photos: Gallery Posts: 16,475	Originally posted by elpolodiablo Got into FF talk in the first reply, it's a record I think....... One that's been tied many times. Like three unassisted put outs in an inning of baseball...