Originally posted by monochrome The APSc equipment is credible. Pentax will be a major player in APSc outside Japan, when - and only when - Ricoh makes the necessary commitment to a multi-tier marketing effort so retailers have the desire and opportunity to show the product and consumers have the desire and opportunity to sample it.
There is much more to a multi-tier marketing effort than magazine and broadcast advertising to establish the brand name for Costco. You must pay for dealer reps. You must pay to attract deaers at Trade Shows (PhotoPlus, anyone?) You must pay for dealer co-op advertising. You must pay for local market wholesale inventory. You must pay for dealer incentive specials.
And most important, you must pay for dealer agreements with acceptably small minimum annual volume at fair direct pricing and reasonable dealer credit arrangements. Dealer Credit is the big dog.
I have no idea what all of that costs, but I suspect the sell-through volume of Pentax is not large enough to warrant the expense; yet without the expense I cannot see how Ricoh can increase the sell- through volume in the reasonably near term.
That is why, whenever I say Ricoh has a Plan, I qualify the statement with the phrase, "over the intermediate term, whcih is 5-7 years." They're just not going to get it done in two or three years.
I generally agree with Monochrome.
I think Pentax has a very good line up...equipment wise. There are a couple of areas they could add in terms of lenses. \I've bought a Sigma 150-500...because Pentax did not have a reasonably priced (read...one I could afford) lens in this focal length.
I'm also considering the Sigma 18-35mm F 1.8...as I think Pentax also has a gap here.
But other than that I'm generally happy with my Pentax equipment and think the variety is wide enough.
I have a K-5, K10D, K-m in bodies. At this point no desire to get another body, however if one body dies...than a K-3 to replace.
Lenses...I have a 50 F 1.4, 50 Macro F 2.8, 10-17 Fisheye, 12-24, 16-45, 40 Limited F 2.8, 70 mm Limited F 2.4 and 55-300mm....plus the Sigma 150-500.
All Pentax lenses, except for the 150-500. At this point I don't feel the need for any other lenses...except maybe the Sigma 18-35 F 1.8.
With this equipment I certainly do not feel second best to any Canikon ASP-C system. My system does all I want.
But I constantly hear from photo store clerks that consumers don't know, don't ask about Pentax...even though the Pentax system is excellent.
Canon does a fine job of marketing....Nikon is right behind.
I'm pleased to see that Pentax advertisements, once again grace the pages of Popular Photography...last two issues after an absence of some years.
That advertising is a very good start. Now some national TV advertising...particularly before Xmas. Consumers seem to go with what they view, see and hear about.