National Geographic has created a separate agency so that their photographers can use their specialized expertise, skills and contacts for commercial engagements.
Quote: National Geographic is beloved by photographers because it supports long-form storytelling, often dedicating multiple pages to the photo essays that run in every issue. But the organization is doing more for photographers than just hiring them to produce images for the monthly magazine. National Geographic Creative, an agency that operates separately from the publication, is pitching the unique skills and expertise of many National Geographic photographers to help them land assignments in the commercial world.
National Geographic Creative has had many iterations over the years. At one time it was simply a photo archive where third parties could license National Geographic imagery. It has since grown to include an agency that represents nearly 60 percent of the photographers who shoot for the various National Geographic publications, and a creative studio that creates custom advertising for National Geographic as well as other brands, including Disney, HSBC Bank, Nokia and Volkswagen.
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