Service doesn't seem to be the way forward either, at least here. There are a ton of photographers trying to enter the event, pet photo and wedding biz here, most of whom aren't producing much better than snapshots, which further reinforces that idea couples can crowdsource their photography for cheap.
I've done more work this year servicing artists with product photography, notecards, etc. than anything else. Also more middleman work getting other people's pictures onto the formats people want. Big prints are still selling, plus lots and lots of notecards.
The project I am working on for myself right now is 100% art photography. I'm pretty sure that's a classic sign of desperation if you are trying to make money at art!