Originally posted by jsherman999 The production/inventory vs. sales issue is just a visible (and sometimes temporary) indicator of the same problem affecting Pentax as well, and it's simply more visible because of that higher volume. A Nikon or Canon could re-fit themselves into a lower-volume company if they wanted or needed to.
I see nothing fundamental affecting Canon or Nikon that doesn't also affect Pentax - it's just that the Canon/Nikon issues are much more visible.
In other words there's really no scenario in which Nikon or Canon would need to declare bankruptcy or divest/close it's DSLR business and Pentax would survive... at least a Pentax that still sells DSLRs.
Considering the sluggish picture of the world economy Canon paint in this report, they probably did quite well in fact. When I last looked their stock was about evens so I guess the verdict may be "they are as well as can be expected". And Canon point out that while compacts and the low end are taking a hammering, they are seeing "solid growth" in their higher-end camera products, singling out the 70D in this regard. And don't forget Canon have a phenomenal presence in dedicated video which some other camera companies are not in at all.
Fewer sales but higher unit price is a trend already very apparent. However, with everyone trying to pile into the same fairly narrow band of more upmarket cameras, things are likely get pretty tricky I'd have thought. There are only a limited number of sales to go round once you leave the low end behind. At this point ruthless $$$ marketing to get your sales in before the other guy has a chance hoves into view and Canon are pretty darn strong in this department
The vulnerable one out of Canon and Nikon is Nikon, at a guess. They've little to fall back on other than cameras and cameras provide most of their income. For Ricoh, cameras are a very minor part of their overall income. That's still true though to a far smaller extent with outfits like Olympus and Fuji - neither depends on camera sales for the majority of their income. As for Sony, I don't know how they make their figures work. They seem to keep on posting huge overall group losses.
The joker in the pack is China. If their economy starts to foobar, we'd all get a pretty nasty flu and especially so for any camera company more heavily exposed to it than others.