Originally posted by Winder I'm not sure there were any winners.
Sony did nothing.
Pentax showed a 3D printed concept camera that won't ship another 8 months or maybe later.
Fuji showed basically what they have been showing, with only a couple of new and interesting lenses like the new 35mm F/2.
Olympus might have won with the EM-5II and the sensor shift technology in a real camera.
The Nikon 810A is too much of a niche product.
Canon did announce the 5DR & S. Lots of Mega-pixels, but I'm not sure there is any real innovation in the camera.
I would give the award to Olympus for being the first to put the sensor shift multi-exposure technology on the market.
I guess I would separate "buzz" and "winners." Pentax definitely showed enough of their hand to keep folks interested who may have been on the edge of leaving. The K-S2 and the new lenses look nice as well. The full frame concept, is a big unknown, but certainly it generates a lot of buzz, even if it isn't coming out for awhile and the specs aren't known.
Sony has released so much over the last year that isn't too surprising that they don't have much new to show from a camera body standpoint.
Canon is definitely following their tried and true path. More megapixels, re releasing similar cameras with slight tweaks, with a lot of advertising thrown in, has gotten them to the top of the market share. Not sure if they can stay there, but they put out just enough each year to keep their faithful happy.