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03-17-2015, 10:01 PM   #1
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Pricing & Negotiating: International Hospitality Shoot For A Luxury Hotel Chain

I ran across this article, and thought that it was an interesting read. This must be how the other half (probably the 1%) lives and works.....

There are two estimates here. The initial one followed by the final one, with an overview of the reductions and the whats and whys for the changes.


03-18-2015, 11:11 AM   #2
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"the photographer was satisfied with the overall $15,000 fee to cover the wear and tear on his gear "

I'm sure that he was. Would love to see a break down of actual expenses for the actual shoot.
03-18-2015, 12:17 PM   #3
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QuoteOriginally posted by tvdtvdtvd Quote
"the photographer was satisfied with the overall $15,000 fee to cover the wear and tear on his gear "

I'm sure that he was. Would love to see a break down of actual expenses for the actual shoot.
That photographer must be using multiple disposable DSLR's
03-18-2015, 12:25 PM   #4
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Good for that guy!

That being said, the $199,000 final estimate includes an assistant, a producer, hairstylists, etc., for a long time on two halves of the world. That isn't cheap. I'd also bet that he brings $50,000 worth of equipment.

03-18-2015, 02:53 PM   #5
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QuoteOriginally posted by carpents Quote
Good for that guy!

That being said, the $199,000 final estimate includes an assistant, a producer, hairstylists, etc., for a long time on two halves of the world. That isn't cheap. I'd also bet that he brings $50,000 worth of equipment.
Big project, big expenses, no argument there.

Nonetheless, I'm sure most all of those expenses are heavily padded, with the difference going to net
profit. I know I rarely ever eat my per diem allowance, pocketing the difference.

I found the equipment rational particularly amusing. The figure is based on equipment rental. But,
"of course" he's bringing his own equipment, so no rental needed, (or at most, only in small part of the
estimate). Yet, he's still billing for the rental and calling it 'wear and tear' on his own equipment.
Also note there is a separate line item for insurance, which may also cover the wear and tear, depending
on how things get worn and torn. I'm sure that on rare occasion he might lose or damage something very
expensive. But most of the time he probably goes home with the $50,000 in equipment, with nothing more
than minimal wear and tear. In the long run, I'm quite confident he's way ahead of the game if he can bill
for expenses not actually incurred.
03-20-2015, 08:18 AM   #6
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Yeah, charging $15k to cover wear on $50k in equipment means that the average piece of gear only lasts for 3 shoots. Great if you can get clients to pay that, but if the gear is really wearing out that quickly the photographer must be cleaning lenses with sandpaper.
03-20-2015, 09:04 AM   #7
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It would be interesting to see the list of equipment used to justify that cost. After a quick browse through a couple rental sites, typical rates for a weeks rental range from 7-13% of the retail value of the item. If this job is requiring 50k worth of equipment (easy to rack up if one of them big fancy medium format is in the cards, plus lenses, lighting, etc.), 15k might not even cover it. Owning equipment you use often is generally cheaper in the long run compared to renting, but the question then becomes how much of this savings would you pass on to your client and how much do you try to pocket or bank? I don't think it's ever easy coming up with the right balance.

In any case, a job of this scope is somewhat terrifying.
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