Someone in my family came up with an even better one: "Pentax - from colonoscopes to astrophotography; photographing Uranus, wherever it may be."
Originally posted by Des Actually I think they could make something of the weather-resistance and robustness.
"Pentax. Ready when you are."
Or maybe a take on those annoying fundamentalist Christian shirts, you know the ones that have K
NOW
GOD, K
NOW
HOPE etc . on them. Only it could have a KS-2 and a generic entry level SoCaNikon-type camera being rained on and K
NOW PENTAX, K
NOW HOPE, with the K's and the W's fading out as the rain and thunder continue... (Perhaps less germane now, since other firms are releasing WR cameras, but it might induce some to switch)