Why do some pros have stickers (often with logos) on lens hoods?

bwDraco · 02-21-2016, 12:12 AM - **1 Like**

I've seen lots of images online depicting pros equipped with lenses that have a prominent sticker, often bearing some logo, on the hood. I've yet to fully understand the practice, but it seems to be so common that I've decided to do this myself (image shot from a compact camera):

So is there a specific reason pros do this, and is this really a common practice?

tim60 · 02-21-2016, 12:50 AM

Is someone sponsoring the pro?

Maybe a regular client, or they get a discount on gear so long as they show the brand even more prominently than the standard branding.

**Kerrowdown** · 02-21-2016, 08:33 AM

Perhaps I should stick either Nikon or Canon on mine, it would make me a better photographer in the eyes of some picture editors.

tuco · 02-21-2016, 08:37 AM - **1 Like**

I see pro sports players wearing corporate logos on their uniforms too. Weird.

**Digitalis** · 02-21-2016, 08:52 AM

Leica pays me $2K a year to wear my Leica cufflinks to fashion shows, photography masterclasses etc..

BrianR · 02-21-2016, 09:13 AM

Errant athletes occasionally run into sports photographers on the sidelines, this helps clean up crews know where to send the camera & corpse.

It also helps identify sides when brawls among photographers break out. The first division at sporting events is Nikon vs Canon (the Pentax guy and 2 Sony guys stay neutral to record the brawl), but when only one of these groups is left standing they need press affiliations to delineate new sides. At the end, there can be only one.

**Digitalis** · 02-21-2016, 09:18 AM

Originally posted by BrianR

The first division at sporting events is Nikon vs Canon (the Pentax guy and 2 Sony guys stay neutral to record the brawl)

The Olympus photographer is crying in the corner desperately wishing people would take him seriously.

**dadipentak** · 02-21-2016, 09:30 AM

Maybe the same as bumper stickers? Although it's true you don't see many "My kid made the Honor Roll at Mrs. Perkins Pre-School!" stickers on lens hoods.

BrianR · 02-21-2016, 09:42 AM - **1 Like**

Originally posted by Digitalis

The Olympus photographer is crying in the corner desperately wishing people would take him seriously.

Olympus makes cameras? How cute.

**Kerrowdown** · 02-21-2016, 10:06 AM

Originally posted by BrianR

Olympus makes cameras?

And there was me thinking that it was a mountain for the Gods exclusive use.

**luftfluss** · 02-21-2016, 11:19 AM

Originally posted by BrianR

Olympus makes cameras? How cute.

The kind of thing many Canikon users have said for years about Pentax.

Na Horuk · 02-21-2016, 12:27 PM - **2 Likes**

a) it could be one of those bands that is meant to stop focus or zoom creep.
b) it could be a sponsorship
c) it could be a self-advertisement
d) it could be that the person is covering the brand logo. There are two reasons for this. First is that the camera looks more low-key without the bright white texts on it. Its not as noticeable, doesn't look as threatening, professional. Second, some people don't like to give "free advertising" to the camera brand. They cover the Canon or Nikon logo until the brand decides to sponsor them.

Originally posted by Digitalis

Leica pays me $2K a year to wear my Leica cufflinks to fashion shows, photography masterclasses etc..

Can I become your apprentice? Or maybe you can adopt me?

comprock · 02-23-2016, 12:46 AM

Originally posted by Digitalis

Leica pays me $2K a year to wear my Leica cufflinks to fashion shows, photography masterclasses etc..

Seriously? $2K USD a year to wear cufflinks? I think I'm going to poke holes in my t-shirts and get $10K USD a year for everyday wearing then.

pathdoc · 02-23-2016, 09:46 AM

Originally posted by Digitalis

Leica pays me $2K a year to wear my Leica cufflinks to fashion shows, photography masterclasses etc..

How long will it take you to pay for the cufflinks at that rate?

**Digitalis** · 02-23-2016, 09:48 AM

Originally posted by pathdoc

How long will it take you to pay for the cufflinks at that rate?

I paid them off years ago

02-21-2016, 12:12 AM - 1 Like	#1
bwDraco Veteran Member Join Date: Jul 2010 Location: New York Photos: Albums Posts: 1,071	Why do some pros have stickers (often with logos) on lens hoods? I've seen lots of images online depicting pros equipped with lenses that have a prominent sticker, often bearing some logo, on the hood. I've yet to fully understand the practice, but it seems to be so common that I've decided to do this myself (image shot from a compact camera): So is there a specific reason pros do this, and is this really a common practice?

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02-21-2016, 12:50 AM	#2
tim60 Pentaxian Join Date: Apr 2011 Photos: Albums Posts: 8,739	Is someone sponsoring the pro? Maybe a regular client, or they get a discount on gear so long as they show the brand even more prominently than the standard branding.

02-21-2016, 08:33 AM	#3
Kerrowdown PEG Moderator Join Date: Aug 2008 Location: Highlands of Scotland... "Hold Infinity in the palm of your hand" - William Blake Photos: Gallery Posts: 57,815	Perhaps I should stick either Nikon or Canon on mine, it would make me a better photographer in the eyes of some picture editors.

02-21-2016, 08:37 AM - 1 Like	#4
tuco Pentaxian Join Date: Jul 2009 Location: Pugetopolis Posts: 11,024	I see pro sports players wearing corporate logos on their uniforms too. Weird.

02-21-2016, 08:52 AM	#5
Digitalis Site Supporter Join Date: Mar 2009 Location: Melbourne, Victoria Photos: Gallery Posts: 11,694	Leica pays me $2K a year to wear my Leica cufflinks to fashion shows, photography masterclasses etc..

02-21-2016, 09:13 AM	#6
BrianR Veteran Member Join Date: Dec 2010 Location: Ontario Photos: Gallery Posts: 3,332	Errant athletes occasionally run into sports photographers on the sidelines, this helps clean up crews know where to send the camera & corpse. It also helps identify sides when brawls among photographers break out. The first division at sporting events is Nikon vs Canon (the Pentax guy and 2 Sony guys stay neutral to record the brawl), but when only one of these groups is left standing they need press affiliations to delineate new sides. At the end, there can be only one.

02-21-2016, 09:18 AM	#7
Digitalis Site Supporter Join Date: Mar 2009 Location: Melbourne, Victoria Photos: Gallery Posts: 11,694	Originally posted by BrianR The first division at sporting events is Nikon vs Canon (the Pentax guy and 2 Sony guys stay neutral to record the brawl) The Olympus photographer is crying in the corner desperately wishing people would take him seriously.

02-21-2016, 09:30 AM	#8
dadipentak Site Supporter Join Date: Jul 2008 Location: Baltimore, Maryland Photos: Gallery Posts: 11,590	Maybe the same as bumper stickers? Although it's true you don't see many "My kid made the Honor Roll at Mrs. Perkins Pre-School!" stickers on lens hoods.

02-21-2016, 09:42 AM - 1 Like	#9
BrianR Veteran Member Join Date: Dec 2010 Location: Ontario Photos: Gallery Posts: 3,332	Originally posted by Digitalis The Olympus photographer is crying in the corner desperately wishing people would take him seriously. Olympus makes cameras? How cute.

02-21-2016, 10:06 AM	#10
Kerrowdown PEG Moderator Join Date: Aug 2008 Location: Highlands of Scotland... "Hold Infinity in the palm of your hand" - William Blake Photos: Gallery Posts: 57,815	Originally posted by BrianR Olympus makes cameras? And there was me thinking that it was a mountain for the Gods exclusive use.

02-21-2016, 11:19 AM	#11
luftfluss Site Supporter Join Date: Jun 2011 Location: NJ Photos: Gallery \| Albums Posts: 11,618	Originally posted by BrianR Olympus makes cameras? How cute. The kind of thing many Canikon users have said for years about Pentax.

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02-21-2016, 12:27 PM - 2 Likes	#12
Na Horuk Veteran Member Join Date: Feb 2012 Location: Slovenia, probably Photos: Gallery \| Albums Posts: 11,186	a) it could be one of those bands that is meant to stop focus or zoom creep. b) it could be a sponsorship c) it could be a self-advertisement d) it could be that the person is covering the brand logo. There are two reasons for this. First is that the camera looks more low-key without the bright white texts on it. Its not as noticeable, doesn't look as threatening, professional. Second, some people don't like to give "free advertising" to the camera brand. They cover the Canon or Nikon logo until the brand decides to sponsor them. Originally posted by Digitalis Leica pays me $2K a year to wear my Leica cufflinks to fashion shows, photography masterclasses etc.. Can I become your apprentice? Or maybe you can adopt me?

02-23-2016, 12:46 AM	#13
comprock Veteran Member Join Date: Jan 2014 Location: Portland, Montreal, Menton, Dubai, Pondicherry, Singapore, Kaohsiung, Coupeville Photos: Gallery Posts: 529	Originally posted by Digitalis Leica pays me $2K a year to wear my Leica cufflinks to fashion shows, photography masterclasses etc.. Seriously? $2K USD a year to wear cufflinks? I think I'm going to poke holes in my t-shirts and get $10K USD a year for everyday wearing then.

02-23-2016, 09:46 AM	#14
pathdoc Pentaxian Join Date: Mar 2015 Photos: Gallery \| Albums Posts: 6,381	Originally posted by Digitalis Leica pays me $2K a year to wear my Leica cufflinks to fashion shows, photography masterclasses etc.. How long will it take you to pay for the cufflinks at that rate?

02-23-2016, 09:48 AM	#15
Digitalis Site Supporter Join Date: Mar 2009 Location: Melbourne, Victoria Photos: Gallery Posts: 11,694	Originally posted by pathdoc How long will it take you to pay for the cufflinks at that rate? I paid them off years ago