Originally posted by Na Horuk Fuji and Oly will have to lower prices on their cameras, since many buyers simply don't appreciate quality - all they see is the size and think "why pay so much for a tiny camera, when I can use my ipad?"
Oly already is bleeding money so I would doubt their shareholders would allow them to go lower prices.
Fuji probably could, but competing on price would destroy their hipster image, which is their primary USP.
The mass market producers depend on huge marketing efforts and the in-store presence which costs money they have to earn via high prices. Both the large array of lenses and the way they go to market today makes them very clumsy to turn around and address the challenges.
The whole concept of price raises to address loosing customers is a vicious cycle in itself, when you enemy is much cheaper phones.
On the demand side, yes, Galaxy phones do replace DSLRs and mirroless ones, which makes the remaining consumer group smaller and smaller. I am just suprised by the catastrophic speed of this. Shrinking 1/3 of your core business in one year alone is very, very bad - more so when you have lost -20% of your customers in each of the previous three years already. That seriously brings up the word "doom".
I doubt that $2,000+ DSLRs will have a prosperous future outside special niche even in the short 3 year run. Same applies to lenses beyond a certain price.