Originally posted by Kunzite Why is the 2nd option "extreme"? Is it because of the 10fps burst rate? Otherwise, it looks like I'm reading about a very typical new Pentax APS-C flagship...
And why should we even consider "Extreme 1"? A non-zero probability is not the same as a non-negligible probability.
I agree.
For me, option 1 is a dangerous, in particular if there no entry level FF to replace the APSC flagship. K70 only a real upgrade to K5 and K50/K30 and K3-II still a worthy upgrade to K70 beside being 3 years old.
No continuing the APSC line will deny an upgrade path to most people until there an FF body at 1000$/€ or less. What that mean is many people that can't justify (or don't want) an FF for 1800€/$ will buy nothing.
If we continue the logic, most there are 100% sure there will be no downsized version of K1 and that we will not get a K1 until 3 more years. Basically nobody targeting highend will buy another camera before 3 years: the one that have K3 or K3-II already and stay in APSC or can't spend to much, have 0 options and the one that can, already did and will not buy a camera that not significant improvement over K1. If D810 vs D800 is any clue, that might be difficult so a good share may keep their K1 for 5-6 years. it will be more that the K1 entry level will be now afordable in 3 years (some think this isn't even going to happen: K1 will keep high price for VERY LONG time !).
People could buy lenses but for now we get only dedicated or extremely expensive FF lenses that APSC users are not very interrested in.
The company need money. They need their clients to spend money.
This could be huge gain in market share but again this is mostly an APSC affair. As again most of the sales are APSC. This require a presence is most brick and motar shops, lot of marketing and likely to fix a few things (better AF, better video) before it can really happen. I don't see that and that would take years anyway and the market shring continuously. If market share of Pentax twice in 3 year, that may mean they may sell only 20-30% more in the end.
And they'll need the camera bodies to sell.
While likely a good seller, we can't hope of K70 to do that all by itself. In particular when the review show that while the high iso stuff put Pentax APSC body back to other APSC performers (A6300, D500, D7200) and is good, the whole video/in sensor pdaf sensor stuff is barely working. 1 single lens, AF in Live view still quite slow... Nothing to make non Pentaxian people dream if they ever going to read a review of it.
So for me
to get some cash flow Pentax need either a cheap FF or a new APSC flagship. The target price would be similar, around 1000$/€ with the difference that the APSC body will be expected to be much more advanced for everything except sensor size and will go down in price faster and that a cheapo FF would be quite basic and keep its price for a long time.
Many here think a cheap FF would hurt K1 sales more and for this to be significant, I guess much more in their mind than it would raise sales from people not with Pentax yet wanting a cheap FF (increase market share) or from APSC user that find K1 too expensive. I do not agree, but
if we follow this logic that cheapo FF is not acceptable in the short term, the only remaining solution is new APSC flagship. A very capable one. That people will want to updgrade too.... Maybe even that some K1 users will want to buy for some uses.
If I was to dream a bit, it'll need some 4K video, SR in video, improved LV AF toward K70 to match at least 70D there, the same improved high iso as K70 or a bit more refined. And for me there could be 2 options here:
- the classical DSLR path so with OVF and then introduce a new dedicated PDAF with more AF point (say around 50), newly tweaked algorithms and K1 coverage to have almost the same AF coverage in APSC as D500. That R&D saved for K1 successor !
- the EVF/mirrorless path that really NEED good LV AF and a decent EVF bundled but that will allows for a smaller/ligher body.
Some surprise would be quite nice. I don't know... Pixel shift that work handled and moving subjects thanks to very advanced algorithms, the 3thrd wheel of K1, SR that so efficiant that you can shoot handled shoot of 1s, A bokeh enhancement that would work directly on JPEG...